LinkedIn Trailblazers: Female Marketing Experts You Need to Follow

Have you ever seen a post that makes your little marketing heart flutter? That’s how we feel about these 15, trailblazing marketing superstars who are making their mark on LinkedIn!

Especially in today’s constant whirlwind of tweets, posts, and stories, staying on top of social media marketing means following the trailblazers who are setting the trends and sharing the secrets!

These women have not only made a name for themselves, but also sprinkle their feeds with nuggets of wisdom and cutting-edge strategies so that up and coming marketing professionals can learn from their journeys. Whether you need a dose of inspiration, the latest marketing hacks, or just some savvy advice, these female marketing leaders are the ones you absolutely need to follow.

Let’s take a look at their content and stories!

Annie-Mai Hodge

Follow Annie-Mai if you love seeing innovative content strategies and empowering marketing tips.

Annie-Mai Hodge is the founder of Girl Power Marketing, a platform she started in 2020 to document her journey in marketing without a degree. Now, it has grown into a thriving business and community with over 260k followers. Annie-Mai’s content is a blend of educational resources, inspirational stories, and practical marketing tips designed to make social media easy and accessible for everyone.

As a marketing leader, she has partnered with major brands like Notion, Semrush, HubSpot, Meta, and Sprout Social. Annie-Mai’s posts often focus on content curation, community management, and social media strategy. Her journey from overcoming personal challenges to building a successful marketing business is both motivating and informative, making her a must-follow for anyone looking to enhance their social media skills.

Content Highlights:

  • Marketing memes that are both hilarious and insightful
  • Reposts of social media updates from Girl Power Marketing (the company she founded)
  • Transparent discussions about her personal struggles and how she overcame them
  • Motivational content for aspiring marketers and entrepreneurs

LinkedIn

Melanie Borden

Follow Melanie if you love personal branding success stories and strategic LinkedIn marketing tips.

Melanie Borden is the CEO of The Borden Group and a leading expert in personal branding and LinkedIn strategy. Starting with no digital footprint, Melanie built a strong personal brand that transformed her career and led to off-platform opportunities, including clients, speaking engagements, and television appearances. Her content focuses on leveraging LinkedIn to increase reach, impact, and brand marketing effectiveness.

Melanie shares insights on how to use LinkedIn effectively to create sales opportunities, increase revenue, and enhance visibility. Her posts are rich with practical tips on personal branding, social media strategy, and reputation management. Through her Human to Brand Community and Course, Melanie helps others build their brands, maximize LinkedIn, and achieve professional success.

Content Highlights:

  • “Make the Connection” monthly newsletter featuring marketing strategies and trends
  • Inspirational stories from her own experiences
  • Heartwarming personal posts that offer a glimpse into her life
  • Extended posts with encouragement to be yourself and develop your own brand

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Brynne Tillman

Follow Brynne if you love mastering LinkedIn for social selling and leveraging AI for impactful conversations.

Brynne Tillman is the CEO and Founder of Social Sales Link, a company dedicated to helping professionals and sales teams leverage LinkedIn, Sales Navigator, and ChatGPT to start trust-based conversations without being salesy. With over three decades of sales experience, Brynne has transformed her knowledge into practical, actionable strategies that help individuals and teams convert LinkedIn profiles from resumes to resources.

Her posts provide insights into the buyer’s journey, social selling strategies, and leveraging AI to enhance sales efforts. Brynne is also an official LinkedIn Sales [In]sider and a co-host of the “Making Sales Social” podcast, where she shares her expertise and interviews top sales and marketing professionals.

Content Highlights:

  • Insights on leveraging AI tools like ChatGPT for more personalized and effective outreach
  • LinkedIn growth tips that help users maximize their reach and engagement on the platform
  • Engaging discussions on the “Making Sales Social” podcast with industry experts

LinkedIn

Adebukola Ajao

Follow Adebukola if you love creative digital marketing strategies and small business growth tips.

Adebukola Ajao is a Small Business Marketing Consultant with a passion for helping small businesses (SMBs) thrive in the digital landscape. As the founder of B.D.Y. CONSULT, she provides creative and cost-efficient digital marketing services that enable SMBs to build and manage their digital assets effectively. Adebukola’s content focuses on empowering small businesses by raising brand awareness, enhancing online presence, and driving traffic to boost their bottom line.

Her posts often highlight her work in program development, youth advocacy, and community building, reflecting her dedication to making a positive impact. With extensive experience in brand marketing and a Master’s degree in Digital Media Management from Northeastern University, Adebukola shares practical insights on content production, website design, and entrepreneurship. Her involvement with organizations like Seeds of Fortune Inc. and her role as an adjunct professor at Northeastern University further demonstrates her commitment to education and mentorship in the marketing field.

Content Highlights:

  • The ‘Each One Teach One’ weekly newsletter, designed to equip SMB owners, creators, and marketing students with essential online tools for success
  • Eye-catching personal branding that features standout colors and a cohesive aesthetic
  • Informative newsletter content, such as “How to Keep Your Business Afloat in the Off-Season,” “Canva vs. Adobe: A Creative Revolution Fueled by Competition,” and “A New Way to Scale Your Marketing”
  • Engaging discussions and a supportive community space for meaningful conversations

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Sarah Stockdale

Follow Sarah if you love no-fluff marketing skills and community-building insights.

Sarah Stockdale is the Founder and CEO of Growclass, an online growth marketing course designed to help equity-deserving individuals acquire practical marketing skills to advance their careers and start their own businesses. Her content is a blend of marketing strategies, community-building tips, and personal branding insights. Sarah also writes a bi-weekly newsletter, “We Need To Talk About This,” where she explores topics on imperfect feminism and human experiences.

In addition to her work with Growclass, Sarah hosts engaging discussions on marketing and growth through her podcast, The Growth Effect, in partnership with the Globe and Mail. With a background in leading growth initiatives at companies like Tilt (acquired by Airbnb) and Valkerie, Sarah brings a wealth of experience in scaling businesses and creating impactful growth strategies. Her content is ideal for those looking to enhance their marketing skills, build strong communities, and develop a personal brand.

Content Highlights:

  • Frequent tips on growth marketing strategies that are actionable and effective
  • Relatable posts discussing the culture of LinkedIn cold selling
  • Transparency and honesty about her strategies, including candid opinions on her company’s current ads, even if she personally dislikes them (but they work!)
  • Inspirational insights derived from her own actions and tactics, encouraging followers to be authentic and strategic

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Viveka von Rosen

Follow Viveka if you love mastering LinkedIn strategies and transforming your professional journey.

Viveka von Rosen is a leading LinkedIn expert and the co-founder of Vengreso, a digital sales transformation company. With a career spanning over a decade in LinkedIn training and social selling, Viveka has helped countless professionals and businesses harness the power of LinkedIn for growth and success. Her engaging and practical content makes her an invaluable resource for anyone looking to optimize their LinkedIn presence and leverage it for business development.

Her content covers a wide range of topics, including LinkedIn optimization, social selling, personal branding, and creating effective sales strategies. Viveka’s passion for helping others succeed is evident in her detailed guides and actionable advice, making her a must-follow for anyone serious about using LinkedIn to its full potential.

Content Highlights:

  • “Beyond the Dream Board News” weekly newsletter with tips, strategies, interviews, and tools for creating your Legacy Lifestyle business
  • Posts from the business world from the perspective of a woman, with tips for women in leadership roles
  • Updates on her travels and experiences
  • Engaging audiograms for auditory learners!

LinkedIn

Amanda Hofman

Follow Amanda if you love innovative and sustainable branded merchandise ideas.

Amanda Hofman is the Co-Founder and CEO of Go To Market, a pioneering company dedicated to revolutionizing branded merchandise. Her focus is on creating sustainable, flexible, and fashion-forward swag that builds loyalty, develops community, and increases business revenue. Amanda’s content is perfect for those interested in creative and sustainable approaches to branded merchandise and print-on-demand solutions.

Before starting Go To Market, Amanda founded Urban Girl Squad, a premier social networking group for women in their 20s and 30s in NYC. With her extensive experience in business development and community building, she provides valuable insights into creating impactful branded merchandise that resonates with audiences. Amanda’s posts often cover topics like design ideation, customer engagement, and innovative marketing strategies, making her a must-follow for anyone looking to enhance their brand through creative merchandise solutions.

Content Highlights:

  • Detailed breakdowns of merchandise from popular brands, offering a behind-the-scenes look at what makes them successful
  • Ultimate branding tips for business owners looking to create memorable and impactful merchandise
  • Discover new must-have merch items from various brands that you’ll want to add to your shopping cart immediately

LinkedIn

Stephanie Zhuang

Follow Stephanie if you love strategic brand planning and omni-channel marketing insights.

Stephanie Zhuang is a seasoned Brand Architect and Marketing Strategist who excels at connecting brands with their target audiences and converting attention into sales. As the Founder of Title Brand Management, Stephanie brings a decade and a half of experience in brand strategy to help emerging brands break through in today’s competitive market. Her content is rich with practical advice on brand building, strategic planning, and omni-channel marketing.

Stephanie’s posts often delve into the intricacies of developing genuine brand connections, mapping competitive landscapes, defining brand value, and customizing marketing strategies to stand out in the attention economy. With a background that includes leadership roles at J&J, Kimberly-Clark, and Campbell’s, she combines corporate expertise with a nimble, accessible approach for young brands. Stephanie’s innovative strategies and her ability to drive significant brand growth make her a must-follow for anyone looking to enhance their marketing skills and brand presence.

Content Highlights:

  • Hacks for predicting trends by analyzing counter-trends
  • Tips on building genuine brand connections
  • Strategies for omni-channel marketing that help brands stand out in a crowded market
  • Inspirational posts that blend professional marketing insights with personal development advice

LinkedIn

Marissa Pick

Follow Marissa if you love in-depth social media marketing insights and content marketing strategies.

Marissa Pick is a seasoned digital marketing strategist and social media connoisseur with over 13 years of experience. As the founder of Marissa Pick Consulting LLC, she helps clients across various sectors, including CPG companies, medical education, luxury dog clothing, higher education, non-profits, and financial institutions, to achieve their online marketing goals. Her content focuses on content marketing, social media strategy, personal branding, and influencer marketing.

Marissa’s posts are rich with practical advice on leveraging social media to build brand awareness, drive engagement, and generate leads. She is known for her strategic consulting and has been recognized as one of the top B2B marketing experts to follow. Marissa shares her insights through her blog, “Marissa’s Picks,” and on Twitter, offering valuable tips and best practices for digital marketers. Her involvement with global communities like Dreamers & Doers and The Upside amplifies her thought leadership and provides authentic connections for entrepreneurs.

Content Highlights:

  • Posts from the perspective of a businesswoman and mother, offering a relatable and empowering view
  • Inspirational, feel-good posts that contain real lessons and practical advice
  • Ideal for those looking to gain knowledge, as she often reposts insightful articles from other influencers and thought leaders

LinkedIn

Rachel Karten

Follow Rachel if you love engaging social media strategies and insightful digital marketing tips.

Rachel Karten is a seasoned Social Media Consultant based in Los Angeles, known for her expertise in crafting value-driven social strategies that delight audiences. With over a decade of experience in social media, Rachel has led successful social media teams at Bon Appétit and Epicurious, where she won multiple social Webby Awards and a prestigious National Magazine Award for best social media.

Rachel’s content focuses on social media strategies, marketing campaigns, and influencer programs. She shares her insights through her popular newsletter, “Link in Bio,” which boasts over 60,000 subscribers and is one of the top business newsletters on Substack. Since 2021, Rachel has been consulting for brands like CAVA, west elm, and BentoBox, helping them build engaging and effective social media strategies. Her practical tips and strategic advice make her a must-follow for anyone looking to enhance their digital marketing efforts.

Content Highlights:

  • Practical social strategy tips that are easy to implement
  • Inspirational success stories from brands that have achieved significant results through their social media posts
  • Detailed algorithm breakdowns for TikTok and Instagram to help you stay ahead of the curve

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Olivia Crowley

Follow Olivia if you love lavish social media marketing and inspiring freelance tips.

Olivia Crowley is the founder of Living Lavish Social and the Social Media Manager at Hoxton Spirits. With a focus on creating lavish and impactful social media marketing solutions, Olivia has helped over 12 clients, including CEOs and founders, achieve their social media goals. Her content is rich with strategies for driving engagement and generating traffic, particularly on Instagram, where 70% of shoppers look for their next purchase.

Olivia’s journey began in the middle of a global pandemic, where she developed her marketing portfolio from her dining room. Since then, she has worked with various industries, including beauty, hospitality, events management, fitness, and beverages. Olivia also authored “The Fears of Freelancing,” an e-book designed to help people kick-start successful freelance careers. Her practical tips and inspirational stories make her a must-follow for anyone looking to enhance their social media presence or start a freelance career.

Content Highlights:

  • Tips on social media strategies, including the differences between organic and paid efforts
  • Her favorite tools to use for social media marketing
  • Inspirational posts sharing her personal journey to success

LinkedIn

Bethany Moody

Follow Bethany if you love mastering social media intricacies and strategic content creation.

Bethany Moody is the founder of Social Moody, where she empowers service providers to conquer social media complexities through strategic management. Specializing in content creation, Facebook ads, and personalized masterclasses, Bethany’s mission is to elevate businesses’ social media presence. Her content is filled with practical tips and strategies that help businesses grow online.

Bethany’s journey includes roles as a Digital Communications Executive at The Opportunity Group and a Digital Marketing Executive at Clickeer. She has a passion for creating engaging social media content and optimizing online marketing efforts. With a background in photography and videography from De Montfort University, Bethany brings a creative edge to her social media strategies. Her expertise and personalized approach make her a must-follow for anyone looking to improve their social media game.

Content Highlights:

  • Gorgeous pink personal branding that makes her profile stand out
  • Fun posts that play off of current social trends
  • Practical tips for being a successful social media manager
  • Strategies for thriving on social media and maximizing engagement

LinkedIn

Amy Lewin

Follow Amy if you love insights on marketing strategies and mental health advocacy in the professional world.

Amy Lewin is the Marketing and Commercial Director at Girls in Marketing and a passionate advocate for mental health. Her content focuses on effective marketing strategies, social media optimization, and the intersection of marketing with mental health awareness. Amy’s posts often feature practical tips on content creation, marketing communication, and personal well-being, making her an engaging and insightful follow.

As a co-host of a podcast and a marketing mentor, Amy shares her extensive experience in the field, offering valuable advice on building robust marketing plans and leveraging social media for business growth. Her involvement with Girls in Marketing highlights her commitment to empowering women in the marketing industry through education and community support. Amy’s blend of professional marketing expertise and advocacy for mental health provides a well-rounded perspective that benefits her audience.

Content Highlights:

  • Insights into life as a new mom and business leader
  • Analysis of notable ads from popular brands and why they were successful/creative
  • Entertaining and relatable marketing memes
  • Showcasing brands that are excelling in their marketing efforts

LinkedIn

Tara Hewson

Follow Tara if you love fun and effective content marketing strategies and organic social media growth.

Tara Hewson is the founder of Social Runway, where she transforms content marketing into an exciting and engaging endeavor. With over six years of experience in digital marketing and a Bachelor’s Degree in Business Management, Tara has organically grown her Instagram account @social.runway to over 30k followers in less than 18 months. Her content is focused on creating binge-worthy posts and implementing simple, organic marketing strategies that drive reach, revenue, and follower growth without resorting to pushy tactics.

Tara’s posts are filled with the latest insights on content marketing and Instagram strategies, all delivered with a touch of sass. She shares valuable tips and tricks on building an unforgettable online presence, collaborating with industry leaders, and achieving significant reach without paid ads. Tara’s fun and approachable style make her a must-follow for anyone looking to inject some excitement and effectiveness into their social media marketing efforts.

Content Highlights:

  • Frequent carousel posts with cotton candy vibes that provide tips on standing out among competition, content creation, and follower growth
  • Top 10 tips, such as “10 things you should never feel bad for as a business owner” and “10 business commandments I live by”
  • Engaging and fun content that keeps followers coming back for more

LinkedIn

Katie Edgerley

Follow Katie if you love engaging social media strategies and insights on personal branding and wellness.

Katie Edgerley has turned her social media addiction into a thriving career as a digital marketing and social media expert. Currently serving as the Senior Digital Marketing Manager at HLTH, Katie focuses on creating engaging content and generating real leads for brands looking to make a significant impact online. Her content often highlights the importance of a robust social media presence, effective performance marketing, and building trust with customers.

Katie’s journey in digital marketing includes roles as Head of Social Media & Digital Marketing at Huma and Social Media Manager for Women of the Year Lunch and Awards, where she celebrated the achievements of ‘extraordinary ordinary’ women. Alongside her marketing career, Katie has grown her wellness-focused social media presence and recently graduated with distinction in Human Nutrition. Her posts blend professional marketing insights with personal branding tips and wellness advice, making her a well-rounded influencer to follow.

Content Highlights:

  • Tips for growing on LinkedIn, including effective strategies and best practices
  • Honest reflections about the challenges and realities of posting on social media
  • Practical advice for those looking to grow their presence on LinkedIn
  • Insights from her own journey, which serve as valuable marketing lessons

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Conclusion

These 15 marketing leaders are absolutely killing it on LinkedIn. Their posts are packed with smart strategies, real-life experiences, and the perfect dose of inspiration to keep you going.

If you’re looking to up your marketing game, get fresh ideas, or just enjoy some top-notch content, these women have got you covered.

So, don’t miss out! Follow them on LinkedIn and let their insights light up your feed. With their expertise and energy, your marketing journey is bound to get a whole lot more exciting and successful.