Although rarely mentioned from bloggers and copywriters alike, Slideshare continues to stay relevant as one of the larger social engagement communities on the web.
It is merely a slide deck search engine, but others have found ways to make it more than just slide decks. After all, that could get brutally boring after awhile.
- the largest community allowing people to share their presentations
- one of the world’s top 10 education and e-learning tools
- one of the top 200 websites worldwide.
Every month, about 60 million people visit SlideShare, taking it well above 100 million page views. And even though most people know you can easily upload presentations and slide decks to Slideshare, most bloggers leave so much on the table by not converting their blog posts into PDF’s and posting them to Slideshare.
We aren’t just talking about blog posts, either. Re-purposing your PDFs, webinars, documents, and videos is easy with a few tools.
Step-by-step process: Turn a Blog Post into a SlideShare
First, use a read-me interface as offered in PDF files such as PDF24. This plugin will enable your visitors to access the PDF version through email which in turn allows them to share your blog post conveniently with others.
Second, convert your blog post into PDF form simply by using the website Joliprint.
In the website browser, enter your blog post’s URL. A pop-up window will appear and ask you to save the entry to your computer.
Note: As an alternative, you can use Zinepal, but you will need to upgrade if you want to get rid of their logo on each PDF page. Either way, both of these tools work and should get the job done for the conversion.
Upload to SlideShare
Visit the SlideShare website. At no cost, you can upload and share your presentation. Add keywords that are related to your article in the tag section of the upload. Make sure you link back to your blog post.
Promote your new Slideshare on different social networking sites, such as StumbleUpon, Reddit, Facebook and Twitter. If it gains some traction, it will get picked up on the front page of Slideshare. This isn’t too hard to do. I once did it on accident after my Slideshare from EmpowerNetworkSystem.net that garnered 16 natural Facebook likes. I received an email from Slideshare saying my upload was “hot” and it was being featured. See here, it has over 2,200 views)
Upload the same PDF file that you used for your Slideshare upload to other document-sharing sites such as Scribd and Docstoc. This only increases the exposure of your blog post.
Step 4: (Optional)
Embed the Slideshare code at the bottom of your blog post, so people can view it in a different form if they choose. This also helps the SEO value of the actual Slideshare, and, surprisingly, Slideshares still are ranking well in Google for less-popular keywords.
As a final note, be sure to enjoy your new creation and ideas by networking with other Slideshare users. If you are good and adding a few more visuals or bullet points to make your Slideshares more presentable, this is never a bad thing. Just don’t allow it to become a time-suck.