Google Plus is not exactly the first social network that comes to mind when you think of a business landscape. However, Google Plus has a great deal of untapped potential that can be used in favor of a business. With over 150 million users active over the course of every month, it definitely behooves you to learn the ins and outs of the network. Here are some of the ways in which Google Plus can benefit your business today.
– Google Plus gives you the ability to personalize your online business space.
Google Plus actually gives you more personalization options than many other networks, even those that are supposedly focused on business exclusively. You can showcase your tagline as well as hyperlink to other sites cleanly within a personal introduction.
Below is an example from Google+ profile of REAA.
– You can build a relevant community that is streamlined to your business on the Google Plus social network.
You can build a community on just about any social network; however, Google Plus allows you to segment your audience with a great deal of precision. You can also use the Google search in order to see if anyone has already mentioned your business. If you are relatively new to the platform, previous mentions can give you a great way to find that initial audience to build your Google Plus communities from.
– Google Ripples gives you the ability to track who is sharing your content.
You can now track the exact line of communication that your post generates from person to person. You can do this even if you are not credited in the post that is shared. This has incredible implications for your marketing and advertising efforts. Simply go to a post and click in the upper right hand corner over the down-facing arrow. Choosing “View Ripples” from the drop down menu here will take you to a visually enticing share-line of who has viewed and shared your content.
You can zoom in on any part of the ripple to see more information on anyone who is in the share-line.
– You can identify the taste makers in your industry.
One of the greatest social networking tips that anyone ever thought of is to find the influencers in an industry. Actually finding those people, however, is quite another story. It was quite difficult until Google Plus made the search much easier with hashtags.
With hashtags in Google Plus, you can search for people who show up a lot in your industry. Using Google Hangouts, you can connect with these people on a personal, one-on-one level.
– Regular posts on Google Plus actually help your cause.
Other social media sites may actually punish you for regular posting. Google Plus allows you to build an audience through consistency, not through paying for placement or guessing what the algorithm of the network is considering relevant this week.
– You can segment your audience with Google Circles very precisely.
People who are running several businesses, or several brands under one business, can segment an audience with precision that has never before been included in a social media network until Google Circles. You can create an endless number of circles and put people in it according to how they interact with you. You can then direct communications to different lists in an organized and time efficient manner.
Google Plus Graphic used in header: Courtesy ofuser .