With the exponential growth of public interest towards self-care, wellness, and non-drug treatments, chiropractic is receiving its fair share of demand.
But the fact is there are hundreds of great chiropractors out there who fail to deliver all the health benefits they can offer to their local community due to the lack of marketing expertise and skills. See our comprehensive guide to best practices for your practice management software and CRMs for chiropractors to leverage your marketing in 2020.
In order to compile this guide of best practices and insider tricks on the patient relationship management system, we have analyzed the top chiropractic software and best EHR for chiropractors.
What is a CRM system?
CRM is a customer relationship management system – usually, it is a SaaS technology that is a software product developed as a cloud-based solution for industry and available to businesses for a monthly subscription.
CRMs are hugely popular with small- and medium-sized businesses specifically due to the fact that they are available for a minimal monthly fee (Nimble starts as low as $19/month) and don’t require any highly qualified team members to develop and maintain. Nor do such CRM systems need any pricey servers to be purchased and kept somewhere.
In the time of sharing economy, a cloud-based CRM system is the acme of a win-win situation; a business acquires access to a highly sophisticated tool at a minimal cost per user with no capital investment or risk. Developers, in turn, can scale their product to hundreds of millions of users, provided they keep elaborating a product attractive to the industry and competitive with similar software solutions.
Now that we have answered the fundamental question “What is a CRM system?” let’s explore how a CRM can help Chiropractors grow their business.
Why chiropractors need CRM software
Even though chiropractors are next to God in their patients’ minds because they’re dealing with vital organs like necks, spines, joints, and backs, they are technically still businesses. It’s safe to say that in the 20s of the 21st century, any business would benefit from a CRM.
Starting at just $20 in monthly subscription rates per user, patient management systems are affordable hi-tech tools that bring about lots of efficiencies and help drive clients to chiropractic offices in several ways. Read on to find out the best practices of using CRMs to promote and market your services and increase those monthly visits stats.
What distinguishes a CRM for chiropractors
Good CRM software for chiropractors should definitely have modules that help with patient appointments and scheduling. So a great practice management software will have an extensive calendar and reminders functionality.
It is also important that such a system allows for communication with team members like assistants, clinic administrators, colleagues, and clients. Consider trying those systems with integration to Office 365 as many people use Gmail accounts so this is an obvious advantage.
Customization and intuitiveness of its interface is another big factor when it comes to a proper chiropractor CRM. People in medical professions study a lot of specific professional information and are experts in their narrow field; they want a system that is user-friendly and requires no coding skills.
Affordability of a Chiropractor CRM is an important factor too. Chiro offices have quite a bit of expense to cover monthly and have no guaranteed revenue streams; specifically at the beginning when building their reputation and working on their referral business. This is why software for this medical specialization needs to be in the affordable range.
Best CRM solutions & software for chiropractors
The SaaS industry offers several solutions to help the chiro domain manage their daily routine and patients’ data. There are practice management solutions, CRM software, and EHR for chiropractors.
The software in this domain often features modules and functionalities like:
- Patient education
The pricing of chiro practice management software starts at $149 per month and it is not unusual for such software to cost $200-$400 per month.
So, it might be a bit of a steep price tag to digest for a staring practitioner.
On the other hand, such systems usually would feature a library of chiropractic adjustments, which is quite a useful feature for an industry novice.
Nimble CRM for chiropractors
Is Nimble CRM a good software for a chiropractic office?
Indeed, specifically for the one that is just starting their practice and is geared towards working with all age groups, including younger generations.
Why is Nimble a great alternative for industry-specific practice management software? First of all, its lucrative price: users only pay $25 per monthly access to systems advanced features. When you are confident in the product, the annual pricing will allow saving an extra 24% with a monthly rate per user in case of an annual billing cycle going down to $19.
Secondly, this CRM is built specifically around digital networking. The system has integration with 165+ apps with communication and social media at the core of the brand’s vision. Those practitioners who could do with a bit more referrals or patients will find all the tools needs to acquire, manage, and retain clients.
Usability-wise, Nimble CRM is perfect for a medical professional. It has a one-hour learning curve. The system literally builds itself for its users, so it requires no extra learning and offers a myriad of webinars on CRM for those wanting to become power-users.
With all these features everyone has an opportunity to try Nimble for free: all you need is to type your email to start enjoying this CRM for chiropractors alongside other 140K+ users world over.
7 best CRM practices to grow your business
Use segmentation to understand trends
Whenever possible, use segmentation. The standards are different from software to software, so if your CRM has extensive segmentation possibilities, make sure to use them.
It is possible to segment all of your contacts. You can segment them by the reason why they addressed your Chiropractic office:
- back pain
- stiff neck
- car accident injuries
- sports injuries
- migraine headaches
Such segmentation will help you quickly find a template or referential information that relates to a certain condition. It will also provide you with the statistics that will help to better understand your business allowing for its further growth based on those conclusions.
You can also create a segment of your patients based on their interests. This will allow keeping in touch and target with relevant marketing rapport-building messages. If you found out during the checkup chat that a person loves the same movies or TV series like yourself, you can create a segment based on this interest, called “Nordic Noir” or “Netflix thrillers”. If this is how you love to relax anyway – sending out a quick email with your top recommendations once in a few months will be appreciated by this segment.
Many emailing features in CRMs allow creating a group email where you can program personal addresses – so your clients don’t have to know they are a couple dozen in this group. The email sounds perfectly individual.
Segmenting your clients by age group or gender will also help craft personalized more targeted messaging and create a more relevant tone of voice in your communication.
Create a library of patient education reports
Managing a highly reputed chiro clinic involves a lot of educational work in the community.
A CRM can always be used to create a set of templated educational reports for patients specific to certain conditions and based on evidence.
By integrating the industry knowledge into a CRM, a clinic can streamline a process of onboarding new chiropractors as well as facilitate the quick working routine for the existing medical team.
Use tagging features extensively
CRM systems allow to tag pretty much any data point: be it a contact, a deal, a pipeline, or a task.
Tagging helps to search for things more effectively; it also helps to streamline processes and understand trends when included in reporting and statistics.
For example, you can create segments based on whether a client has kids or not. Sending an elegant and warm e-card on Mother’s day is never spam; if the card is well-designed, chances are it will be shared on social media.
You could also choose to create a tag called “MD” for your contacts, thusly having a shortcut if you need to work on your referral system with MDs.
When creating a task, you can tag it “inventory” or “marketing” so that when the time comes to create a similar campaign, you can simply copy and enhance this one.
Work on your MD referrals tirelessly
Reaching to other healthcare providers in your community is one of the best ways to promote your practice. In an industry survey, 90% of MDs confirmed they had been asked about the chiropractor services by a patient, and only 11% confirmed managing to provide a referral.
There are several ways to work on your referrals from medical doctors with the help of a CRM for chiropractors:
When you meet an MD, make sure to fill out such a contact’s profile with all the thoroughness; filling out interests, family status, and even a horoscope sign. Tag such contacts, fill out their interests, and create segments for further reporting, mass mailing, and analysis.
Working on building that rapport with MDs is one of the biggest missions of any chiropractor; specifically, the one who has a steady stream of bills with not so steady stream of clients.
Get a separate pipeline going for the MDs in your CRM that will have specific stages of a collaboration set out and possibly even a mail thread elaborated and templated ready to send out.
Do make sure to create an initial visit and release report summaries as templates ready to be filled out and addressed to MDs who refer business to you. Make sure they are aware of your successful cases with clients and medical progress achieved as the result of your professionally executed chiropractic adjustments. Such awareness generates even more MD referrals.
Get into the habit of creating case notes
Case notes are all formalized for the purposes of keeping the notes for legal issues, billing purposes, and keeping the track of the progress for other medical professionals.
Templates can be easily created in a CRM to duplicate and use them as a basis to make things easier when it comes to documenting each case.
On the other hand, if you know that a specific case would be of interest to a majority of your following on Instagram, Youtube, or Facebook, it is OK to create a specific social-media-minded format. You can fill it out right away after a patient visits while the memory is fresh in the terms that are likely to resonate with your audience.
Say you have a lot of headache migraine complaints in your practice, and you just had a typical case with great progress. Make sure to create a case note on it and associate it with a task and a reminder to create that piece of content later.
Create outcome surveys and send them to all patients’ post-treatment
The patient satisfaction survey is a great way to get an unbiased understanding of how things are perceived by your average client. If there are a few chiropractors working in your clinic, understanding the trends is important for the owner.
Such data can be collected by creating an anonymous survey with a free survey service like Survey Monkey and sending them out to patients with a templated mass email.
The data can be used to get a patient’s earnest feedback to improve the services and market them to new clients too, as such reviews are a powerful social proof tool.
Increase brand awareness with Google & Healthgrades reviews
As they’re occupied with the health condition of their patient, many chiropractors forget about the need to market their services. This is when CRM software for chiropractic clinics can help automate such processes and make them easy to follow in just two clicks.
Grow your chiropractic business with affordable & customizable CRM
Now, that you know a few valuable best practices on how to grow your client base with the help of CRM for Chiropractors, may we suggest you give Nimble a try?
It’s free for two weeks and only requires your email to start utilizing this sophisticated yet user-friendly tool. Yes, no credit card at all.
Let us show you how growing your business just is in few clicks* away.
*This product was brought to the masters of cracks from the masters of clicks. Disclaimer: The product is proven to be addictive due to its customization, ease of use, and affordability.