Top 5 Auto Dialer Software for Small Business

Running a small business demands perpetual optimization for efficiency and effectiveness. Yet, suppose your company relies on manual outbound calls. In that case, you might hesitate to adopt a power dialing solution, fearing it could dilute the vital human touch essential for forging genuine business relationships.

Technology has come a long way. There’s software on the market that allows you to streamline your outbound sales process without sacrificing the 1-to-1 approach and seamlessly integrates with your existing CRM system.

In this post, we’ll explore what auto dialer software is, its key features tailored for small businesses, and the top 5 auto dialer software options available.

What is Auto Dialer Software?

Auto dialer software is a technology that automatically dials phone numbers from a list and connects the answered calls to agents or pre-recorded messages. It eliminates manual dialing, allowing businesses to reach more customers in less time.

This technology has been widely adopted across various industries for its efficiency and cost-effectiveness.

Key Features & Benefits of Auto Dialer Software for Small Business

  • Call Automation & Increased Time Efficiency: Automatically dial phone numbers from a list and save time on manual tasks such as: punching in numbers, repeating voicemails, logging calls, updating your spreadsheet or your CRM, manually following up with contacts, etc.
  • Call Recording & Enhanced Call Quality: Record calls for quality assurance and training purposes. Automatically attach call recordings to contact records within your CRM system.
  • Call Analytics & Performance Tracking: Track call metrics like call duration, success rate, average call duration, conversion rates, voicemails left, etc.
  • CRM Integration: Seamlessly integrate with CRM systems to manage customer data.
  • Customizable Scripts: Create and use custom scripts for agents to maintain consistency in communication.
  • Multi-Channel Support: Reach customers through voice calls, SMS, and email.

Top 5 Auto Dialer Software for Small Business


PhoneBurner is an advanced auto-dialer software allowing you to dial 60-80 contacts per hour, without awkward connection delays. It offers a powerful combination of dialing efficiency, CRM integration, and analytics to help you reach more prospects and close deals faster.

Suitability: PhoneBurner is a scalable platform suited to individuals as well as SMBs, agencies, and enterprise teams. It’s a versatile solution used by sales reps, recruiters, realtors, and anybody who needs to make 20+ calls a day. 

Key Features: 

  • Branded Caller ID – This is a technology that displays a business name to call recipients’ mobile devices. Branded calling can drive significant increases in connect rates and engagement by eliminating uncertainty around unknown or spam calls. 
  • Sales Cadence – Use the saved search feature to set up multi-step follow-up processes that guide daily to-dos. Conveniently group contacts who don’t answer to be contacted again, and avoid having good leads go cold.
  • Lead Stream – You have the ability to create pools of leads teams can pull from on-demand, award real-time leads to the first agent to claim it, or distribute bonus leads to top performers in specified quantities.


  • Multi-Channel Outreach – Perform multi-channel outreach at scale. Empower reps to make calls, and initiate email/SMS follow-up with ease.
  • Leave Voicemails in One Click – PhoneBurner leaves pre-recorded voicemails in one click, saving you 30-60 seconds each time. While PhoneBurner leaves your voicemail you’re already on to the next call.

Limitations: PhoneBurner is only available in the United States and Canada. The starting price can also be a bit too high for single users.

Unique Selling Point:
Improve call deliverability and reduce the risk of Spam/Scam flags with a Tier 1 carrier and comprehensive support for a number health and reputation.

PhoneBurner when billed Annually $127 per seat/mo for a Standard account

G2 Rating: PhoneBurner is rated 4.7 out of 5 stars with 201 reviews on G2.


Suitability: Orum is suitable for businesses looking to streamline their outbound sales efforts and optimize their lead generation processes.

Key Features:

  • AI-powered dialing technology
  • Integration with CRM systems
  • Call analytics and reporting
  • Dynamic call routing
  • Local presence dialing


  • Increases connect rates and sales conversations
  • Reduces manual dialing time
  • Improves overall sales efficiency
  • Provides valuable insights into calling performance
  • Enhances lead qualification


  • May require some initial training for users unfamiliar with AI-driven dialing systems
  • Integration with certain CRM platforms may have limitations

Unique Selling Point:

Orum’s unique selling point lies in its AI-powered dialing technology, which intelligently navigates phone calls to ensure sales reps connect with the right prospects at the right time, leading to higher conversion rates and improved sales outcomes.


Orum does not display pricing on their website. Pricing typically depends on factors such as call volume, user seats, and additional features.

G2 Rating: Orum is rated 4.6 out of 5 stars with 310 reviews on G2.


Suitability: FlashInfo is suitable for organizations and businesses seeking to enhance internal communication and engagement with employees or members through curated newsletters.Key Features:

  • Simple newsletter creation and distribution
  • Customizable newsletter templates
  • Audience segmentation and targeting
  • Real-time engagement analytics
  • Integration with various communication platforms


  • Streamlines internal communication processes
  • Increases employee or member engagement
  • Provides valuable insights into newsletter performance
  • Facilitates targeted and personalized communication
  • Easy-to-use interface for newsletter creation and distribution


  • Limited customization options for advanced users
  • Integration with certain communication platforms may be limited

Unique Selling Point:

FlashInfo’s unique selling point lies in its simplicity and effectiveness in creating and distributing curated newsletters, enabling organizations to keep their audience informed and engaged with minimal effort.

Pricing: FlashInfo offers tiered pricing plans based on the number of subscribers and additional features required. Pricing may vary depending on the scale and needs of the organization.

G2 Rating: FlashInfo is rated 4.7 out of 5 stars with 626 reviews on G2.


Suitability: AirCall is suitable for businesses of all sizes looking to modernize their phone system and enhance customer interactions through a cloud-based solution.

Key Features:

  • Cloud-based phone system
  • Virtual phone numbers
  • Call routing and forwarding
  • Call recording and analytics
  • Integration with CRM and helpdesk software


  • Flexibility to work from anywhere with internet access
  • Scalable solution suitable for growing businesses
  • Advanced call routing options for efficient call handling
  • Insights from call analytics to improve customer service
  • Seamless integration with existing business tools


  • Users on G2 often mention issues with dropped calls
  • No background sound is available
  • Many users on G2 mentioned issues with customer service

Unique Selling Point:

Admins can instantly add numbers from 100+ countries.


AirCall offers subscription-based pricing plans tailored to the needs of businesses, with pricing typically based on the number of users and desired features.

G2 Rating: AirCall has received a rating of 4.3 out of 5 stars and 1,043 reviews on G2. 

Kixie PowerCall & SMS

Suitability: Kixie PowerCall & SMS is ideal for sales teams and businesses seeking to optimize their outbound and inbound calling and messaging processes within a CRM platform.

Key Features:

  • PowerCall: Click-to-call functionality directly from CRM
  • SMS capabilities for text messaging within CRM
  • Call recording and analytics
  • Local presence dialing
  • Automated voicemail drops


  • Seamless integration with popular CRM platforms like Salesforce, HubSpot, and Zoho
  • Increases sales team productivity with efficient calling and messaging workflows
  • Provides insights from call analytics and recordings to improve sales performance
  • Enables personalized outreach through SMS messaging
  • Local presence dialing increases answer rates


  • Integration options may be limited for some lesser-known CRM platforms
  • Advanced features may require additional setup and configuration

Unique Selling Point:

Kixie PowerCall & SMS’s unique selling point lies in its deep integration with leading CRM platforms, offering sales teams a comprehensive solution for managing calls and messages within their existing workflow, leading to increased efficiency and effectiveness in sales communications.


Kixie offers flexible pricing plans based on the number of users and desired features, with options for both monthly and annual subscriptions. They don’t list pricing on their website, but based on our search, their Integrated plan starts at $35 per month per user billed quarterly. 

G2 Rating: Kixie is rated 4.7 out of 5 with 618 reviews on G2.

Examples of Using Auto Dialer Software for Small Business

  • Sales Calls: Reach out to potential customers and follow up on leads.
  • Customer Service: Provide timely support and resolve customer issues.
  • Appointment Reminders: Send automated reminders for appointments or meetings.
  • Marketing Campaigns: Conduct outbound marketing campaigns to promote products or services.

How to Use Nimble CRM and PhoneBurner Together

Accelerate Prospecting

Automatically grab and enrich leads from LinkedIn and build call lists in seconds. Utilize the robust segmentation feature of Nimble to create highly targeted outreach lists ready for a dial session.

Power Dial 3-4x Times Faster

Reach up to 80 contacts per hour straight from the Nimble interface. Use custom scripts and leave pre-recorded voicemails.

Streamline Data Entry Processes

Streamline repetitive, time-consuming tasks to maximize live talk time. Drastically cut the time required to log outcomes, record calls, leave messages, and schedule the next steps.

Stay in Sync Between Nimble & PhoneBurner

Contacts are synced including custom data fields. PhoneBurner calls are automatically synced to Nimble including call recordings, outcome status, next steps, and field changes.

Automate Workflow Lead Qualification & Deal Pipelines

Contacts are seamlessly moved through sales stages without manual input, based on sales call outcomes.

Learn more about how the Nimble CRM and PhoneBurner integration works in this detailed blog post.

Meet Nimble — The Perfect CRM for Your Small Business

Nimble is more than just a CRM — it’s a relationship-building platform designed specifically for professionals who understand the importance of nurturing connections and delivering exceptional client experiences.

With its intuitive interface, robust features, and seamless integration capabilities, Nimble empowers agents and agencies to cultivate lasting relationships, drive business growth, and succeed in today’s competitive market.


Auto dialer software for small businesses is a game-changer when it comes to improving communication efficiency and productivity. Whether you’re in sales, customer service, or recruitment, there’s an autodialer solution tailored to meet your business needs.