Sue Cockburn Articles by: Sue Cockburn

Leadership in Business

Leadership in Business
By January 8, 2015 Small Business, Social Business

Leadership is a subject that has fascinated and challenged me for years. And the older I get the more important I see it as being.

Early in my career leading was more about being ‘the boss’, the one in charge who made the important decisions. The one who kept people in line and things going in the right direction. My view of leadership today is quite different than it was then. Read more ›

Improve Customer Service, Increase Sales (Infographic)

Improve Customer Service, Increase Sales (Infographic)
By December 22, 2014 Customer Focus, Sales, Small Business

Thanks to Jon Ferrara of Nimble for sharing an article that pointed to this interesting infographic from Sage in the UK (software for business). I couldn’t agree more with their supposition: “Improve customer service, increase sales.” And the statistics they share highlight quite nicely their conclusion: ‘Better customer service = improved bottom line.” Read more ›

The Value of Follow-up with Your Clients

The Value of Follow-up with Your Clients
By December 12, 2014 Sales, Social Selling

As a small business owner, one of my personal challenges is following up with potential new business after providing a proposal/quote.

It’s easy for me to assume, when I haven’t heard back from a client, that: they don’t want to deal with me, they’ve got a better quote, my price is too high, I didn’t present the info well, etc. etc. Read more ›

11 Steps to Your Social Media Success

11 Steps to Your Social Media Success

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure. Read more ›

The Power of First Impressions and Branding

The Power of First Impressions and Branding
By September 15, 2014 Marketing, Sales, Small Business, Social Selling

Read more ›

Growing Business: The Value Of Existing Customers?

Growing Business: The Value Of Existing Customers?
By September 8, 2014 Customer Focus, Sales

What is the value of an existing customer in our digital age? In today’s online world?

For years we’ve heard it said that it costs more to develop a new customer than it does to retain an existing one. (I’ve been guilty of spreading, and believing, this rumour.) But is it true? Not so, says Ipsos Loyalty! Read more ›