Nick Rojas Articles by: Nick Rojas

5 Strategies Brands Can Use to Target Millenials Through Snapchat

5 Strategies Brands Can Use to Target Millenials Through Snapchat
By August 10, 2016 Social Media

From WeeWorld to Plurk, Nexopia to Glocals, there are so many social media apps that one industry publication narrowed down the list by profiling only the top 91 networks. With dozens and dozens of social networks emerging as fads and then disappearing before the mainstream ever knows they existed, how can businesses know which ones are passing trends and which ones are worth an investment in time and resources? Read more ›

From Ideation to Promotion
The Step by Step process of Getting your Online Business Off the Ground

From Ideation to Promotion  The Step by Step process of Getting your Online Business Off the Ground
By May 16, 2016 Marketing

Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live off their own online companies. Here are the seven fundamental steps to turning an idea into an online business. Read more ›

11 Ways Technology Can Help Your Small Business Save Money

11 Ways Technology Can Help Your Small Business Save Money

If you’ve ever had the experience working for a small business, you may be familiar with versatile job expectations and coffee makers that double as water heaters. If you own a small business, you know that there are many variables that factor into the day-to-day operation. In a small business environment, employees are often expected to wear many hats and make do with what’s available. The day-to-day items necessary to run a well-equipped office are numerous and tend to add up — shipping contracts, overhead, printing, and network capabilities are just a few examples of quotidian expenses necessary for running a business.

Fortunately, there’s several ways that you can use new apps, social media sharing, and great software to slim down your budget without starving your business of functionality. Read more ›

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies
By August 11, 2014 Marketing, Social Business, Social Media

We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone–regardless of their role in the contribution process–are better informed, and more likely to know exactly what’s going on in an industry.   Read more ›

User Experience: How it Reflects on Your Brand & What to Do

User Experience: How it Reflects on Your Brand & What to Do
By August 1, 2014 Customer Focus, Sales

User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the product, from the time a user first learns about the product all the way to when they become daily users of it. It encompasses the brand identity, visual appearance, hard- or software interface, and technical functionality of the product.

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