Bernie J Mitchell Articles by: Bernie J Mitchell

Bernie Mitchell: My Interview with Seth Godin

Bernie Mitchell: My Interview with Seth Godin
By July 30, 2013 Strategies 101

I have to come clean here, I was over the moon when Seth said he’d podcast with me.
It took two goes, the first day the recording software crashed and I thought it was all over. Read more ›

Content Marketing Podcast Series: Interview with Lisa Gansky

Content Marketing Podcast Series: Interview with Lisa Gansky
By April 18, 2013 Strategies 101

Editor’s Note: In this podcast, Bernie J Mitchell of Engaging People interviews Lisa Gansky. If you don’t know of Lisa, she is so worth knowing. She is a force of nature — passionate, funny, warm — a credit to the species. Her TED talk about the sharing economy was wonderful. Lisa is author of The Mesh: Why the Future of Business Is Sharing. For many years, she has been focused on building companies — and disrupting the accepted ways of things. Her attention now is focused on sustainable ventures with positive social impact. Gansky currently serves as a Director of Dos Margaritas, an environmental foundation focused in Latin America. She is also the instigator behind the Mesh2013 sharing-economy conference, which starts on April 23, in San Francisco. Read more ›

Content Marketing Podcast Series: The Improbable Success of River Pools

Content Marketing Podcast Series: The Improbable Success of River Pools
By March 26, 2013 Customer Focus

Marcus Sheridan is someone you probably never heard of — but if you are interested in content marketing, he’s someone you won’t ever forget.  Marcus is the owner of River Pools. The story of how River Pools survived and thrived through a major recession makes for a fascinating tutorial on the really simple idea of how to use your customers’ and prospects’ own questions to completely turn your marketing budget upside down and get seen first in search.

In this podcast, the first in a series of interviews with Bernie J Mitchell of Engaging People he say “Marcus is like a Red Bull shower — he has an infectious energy for both life and content marketing and best of all he has lived his advice.” In his interview Bernie and Marcus discuss using blog content to build traffic, qualify prospects, nurture leads, generate sales, and (maybe most important) build relationships. Read more ›