Articles by: Todd of Nimble

Trying to Attract Leads Through Your Blog?

Trying to Attract Leads Through Your Blog?
By August 31, 2012 Customer Focus

Make sure you’re sending the right message to the right people.

Sometimes we make things more difficult than they need to be. Blogging is hard work, no doubt, and every “expert” you encounter has a different set of suggestions that’s sure to bring in new business.

But where your blog is concerned, you’re the expert. You’re the only one who knows the unique history and defining characteristics of your company. And that information – combined with your goals for your company and your social media strategy – can help you target the audience you want and attract leads.

Draw on Your History

Let’s say you’re an accountant who has a reasonably successful solo practice. But your goal is to be a bigger, more successful firm with a couple of junior partners. You need new clients to get there.

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Come Meet the Nimble Team at Inbound 2012…and enter to win a free iPad!

Come Meet the Nimble Team at Inbound 2012…and enter to win a free iPad!
By August 24, 2012 Product Updates

The Nimble Team is excited about participating at Inbound 2012, the world’s premier conference for inbound marketers.  Our team will be showing off the latest integration of Nimble and HubSpot that powers Social Selling in the middle of the funnel.

Inbound 2012 is a conference that teaches marketing professionals, businesses and digital agencies about how to be effective inbound marketers. Read more ›

5 Ways to Revitalize Your Social Media Presence

5 Ways to Revitalize Your Social Media Presence
By August 22, 2012 Customer Focus

Feel like you’re on a social media treadmill? Going through the motions but not moving forward? Step off with these tips.

Stuck in a social media rut? You’re updating your blog and your Facebook and Twitter pages, listening to web-based conversations and developing relationships, but it all feels rote and stale.

So ask for help, plan ahead and have some fun with your social content.

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Low on Leads? Revamp Your Landing Pages

Low on Leads? Revamp Your Landing Pages
By August 17, 2012 Social Selling

Getting prospects to click on a link to claim a free trial or other offer is only half the battle. How do you get them to fill in the blanks?

Social selling – identifying sales leads through social media — is rooted in the process of building customer relationships. There are countless unstructured ways to accomplish this customer management, a lot of which depends on your own personality, passions and style.

Landing pages, on the other hand, offer a more direct, cut-and-dried method. Someone who has filled out a form on your website or blog – or in response to an email – is interested in your company, perhaps intrigued by the offer of a free sample or trial, a white paper or a contest, and could be a solid lead.

The internet landscape is littered with partially-completed forms, though. How do you keep prospects from abandoning you halfway through?

Common Sense Guidelines

As with relationship management, there are numerous approaches to crafting effective landing pages, a variety of ways to coax visitors into telling you what you want to know and clicking the button at the bottom of the screen. So experiment – but start by employing best practices that have been successful for other companies. Here are some of them: Read more ›

No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits

No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits
By August 15, 2012 Social Media

You may be jetting to faraway destinations for your midyear holiday, but social media site developers have stayed busy adding features to their venues.

A new mobile experience from Twitter. Better Facebook group tracking. YouTube anonymity capabilities. And a fresh new look for LinkedIn desktop and mobile. While the rest of us are booking flights and cruises, tuning up the car for a road trip or mapping out the details of a stay-cation, your social media sites are adding features and upgrading existing ones. Here’s a look at some of this summer’s changes and how they can benefit your social selling efforts.

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Google Hits More Like Misses?

Google Hits More Like Misses?
By August 7, 2012 Social Media

If your website or blog is buried deep within Google search results, these simple tips will help move you up.

Search Engine Optimization (SEO) is such an intimidating phrase. Makes it sound like you need to be an IT specialist to implement it.

You don’t. Yes, if you know HTML, you have more sophisticated tools at your disposal. But if you write content in the English language for a website or blog, you can use these tips to improve your standing. Good SEO helps you move up the Google food chain and claim a higher spot in search results – making it easier for customers and prospects to find you.

Encourage inbound links. If Google sees that you have a lot of links coming in from other sites, it’s going to smile on you. There must be something of value on your web properties to make people who aren’t you link to your pages that extol the benefits of whole-house duct cleaning or olive oil facials. But beware: These links are less valuable if they all point to your home page, and Google may suspect automation at work. So use a lot of deep links (pages within your website or blog), but make them easy to find. And when you direct people back to your site, reference them.

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