Articles by: Todd of Nimble

7 Mistakes Sales Professionals Make in Employing Social Media

7 Mistakes Sales Professionals Make in Employing Social Media
By June 8, 2012 Social Selling

The most important rule may seem counterproductive, but social media has changed the sales relationship.
Five minutes after the earliest social media sites sprang up, numerous people proclaimed themselves gurus, experts in how sales and marketing professionals could use the new communities to increase sales.

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Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips

Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips
By May 29, 2012 Social Media

Recent bad news about the social media behemoth aside, your business must have a strong presence on Facebook. Here are some ways to make your social selling there more effective.

May just wasn’t Facebook’s month. Between the announcement from GM that it would no longer advertise and the controversy swirling around Facebook’s IPO, you may be suffering from Facebook fatigue.

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7 Elements Your Social Media Strategy Should Contain To Encourage Sales

7 Elements Your Social Media Strategy Should Contain To Encourage Sales
By May 24, 2012 Social Media

A social media strategy shouldn’t be a list of action items. It’s bigger than that.

It’s a common enough mistake: You jump into social media because you want to increase sales, but all you really have is a list of tactics. Give away product samples on Facebook. Develop a twice-weekly blog. Set up a customer response Twitter feed.

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The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media

The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media
By May 16, 2012 Social Selling

You’ve done it hundreds of times: broken the ice with a prospect. But how do you do this online?

You’ve probably developed numerous ways to start conversations with potential customers. And if you’ve enjoyed even modest success in sales, none of those chats start with, I’m selling…or…Would you like to buy?…or…Let me tell you about my company’s products.

Same goes online. You can use the communication tools that social media networks offer to get to know potential customers, and to let them learn about you.

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Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts

Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts
By May 11, 2012 Social Selling

Your customers know a lot more about you than they used to. But you can learn about them, too, making that first contact potentially more productive. Here’s how.

Business man engaging socially

Cold calling. Nothing strikes more apprehension in the heart of a sales professional than that uncomfortable phrase. But when you run out of leads, what else can you do?

You can improve your chances of closing sales with those unknown prospects by finding them on Facebook. Tracking them on Twitter. Looking them up on LinkedIn. Getting acquainted on Google+.

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