Articles by: Todd of Nimble

Promoting Your Products Online? 5 Legal Concepts You Should Understand

Promoting Your Products Online? 5 Legal Concepts You Should Understand
By July 31, 2012 Social Selling

Don’t over-scrutinize every word you enter online, but do realize that you’re a publisher now.

The internet – and particularly social media – has made everyone a publisher. That’s a good thing if you have products or services to sell. You have control over content, and it’s free or relatively inexpensive to get your message out the way you want it to appear.

But traditional publishers, companies that produce books and magazines and newspapers, have entire legal teams who pore over every word. And still they worry about breaking a copyright law or crossing the line with what they may think is a harmless sentence or photo caption.

Granted, you’re not as likely to be slapped with a lawsuit as a major publication with hundreds of thousands of readers is. And social media are so young that everyone is still trying to sort out the rules. But there are some very basic publishing guidelines that you should know.

Protect yourself. You know those tiny links to privacy policies and terms of use agreements that appear at the bottom of websites? The bigger and more prominent the company, the lengthier these documents are. As a blogger or a website developer, you should post a very visible link on your landing page to a set of rules governing contributions to the site.

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4 Content Marketing Problems That Affect Social Selling

4 Content Marketing Problems That Affect Social Selling
By July 27, 2012 Social Selling

…and how you can solve the most critical one.

The most critical element of social sales is the building and management of relationships online. But what do you say to potential customers? That weather talk gets old fast.

It’s easy enough to say that you need to engage people and companies online, get to know them and let them know you to see if you share common interests. Social selling requires making connections – lots of them. Every day. With compelling or funny or helpful or newsworthy content that you must create.

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Can Pinterest Generate Leads For Your Company? 10 Tips

Can Pinterest Generate Leads For Your Company? 10 Tips
By July 16, 2012 Social Media

Yes, it’s just pictures and comments. But its extensive reach and word-of-mouth recommendations could make it a rich sales resource for you.

Didn’t it seem like Pinterest came out of nowhere, and suddenly everyone was there? Though some have dismissed it as being a lightweight, a site for posting pictures of furniture and craft projects, a recent report from Experian claims that it’s now the third-largest social network, behind Facebook and Twitter.

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Your Blog Can Sell, But You Must Sell Your Blog

Your Blog Can Sell, But You Must Sell Your Blog
By July 10, 2012 Social Selling

Getting your blog noticed requires careful crafting and skillful promotion.

When you think “social media” in relation to your online sales efforts, do you only consider major networks like Twitter and Facebook?

Blogs are possibly the best tools for drawing in potential customers. You can set your own post length. You can use other social media venues to drive traffic to your blog. You can do free, unlimited promotion of your brand (quietly).You can meet a wide variety of company goals with them.

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Your First Hour With Google+ Pages

Your First Hour With Google+ Pages
By July 5, 2012 Social Media

To position your company effectively using Google+ pages, keep your goal in mind from the very start.

You may have had mixed emotions when Google launched Google+ pages for business. It’s another venue for social sharing and selling, yes, but nurturing your online connections takes a lot of time.

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Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog

Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog
By June 21, 2012 Social Selling

What would you do if you ran across a blog that was heavy on the sales pitch? Don’t do that to your customers – it won’t work.
You’ve seen them before, probably numerous
times: blogs that are heavy on selling and light on useful information. Their publishers might try to fool you by titling a post something like, 5 Tips For Buying a Safe, Inexpensive Used Car. But once you start reading, you learn that the five tips are blatant plugs for each of a car dealership’s five locations.

So you move on.

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