The Customer Experience: What We Can Learn from Going to Camp
One of our associates is preparing to send her child, Evan, off to a 3-week overnight summer camp for the first time. Over the past few months she’s shared how...
Laura Patterson
Laura Patterson is President of VisionEdge Marketing -- Improving Marketing Effectiveness and Creating Marketing Centers of Excellence. Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing.
Five Important Stops Along the Road from Metrics to Accountability
I’m sure you’ve had this experience, you’re talking with a colleague who shares your passion on a subject and during the course of the conversation there is a moment...
Using Segmentation to Fuel Organic Growth
Growth, measured in terms of increased revenue, profit, and/or assets is a key initiative for most companies. The recent merger, acquisition and takeover frenzy of the past few years reflects...
What’s in a Name? Why the CMO Should Lobby for the CVO Title
For most organizations value comes from customers. And if you subscribe to the teachings of Peter Drucker, you believe that the only purpose of a business is to create a...
How to Achieve “No Excuses Marketing” in 2015
All marketing leaders in the process of seeking to prove and continuously improve the value of marketing encounter at least some objections from team members. Whether they are spoken or...
How To Avoid the Marketing Budget Chopping Block
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of advisory firm Fiscal Doctor, Inc.,“…today’s CFOs are expected...