Laura Patterson Articles by: Laura Patterson

When to Seek a Marketing Specialist

When to Seek a Marketing Specialist
By May 13, 2014 Marketing, Small Business

After a brutal winter, spring has finally arrived–and along with it, allergies. After the colder and longer than usual winter, plants have burst into action, spraying all sorts of pollen into the air, and my normally healthy husband, who works outdoors, has succumbed.  He was really suffering, to the point where it began to affect his ability to work.  He thought he could do battle on his own, but after a few miserable days and sleepless nights he:   Read more ›

Writing a Killer Sales Playbook

By August 14, 2013 Social Selling

The Sales Playbook, Defined

A sales playbook is a collection of tactics or methods that characterizes the roles and responsibilities for you (and your sales team), lays out clear objectives, identifies metrics for measurement, and provides a common framework and approach for closing sales.

The playbook helps you implement a common sales methodology that leverages the processes used by high performers. The outcome? You can sell more effectively and handle different selling situations, position against a particular competitor, or communicate the value proposition to each person in the buying process. Read more ›