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Improve Influence Marketing Campaigns Using Social CRMs

Consider the effect of pulling the big data collected by companies like Klout into a social CRM solution, which combines that data with existing, contextual data about the customer based on purchase history, third-party demographic information, social contacts, etc. Now imagine the impact influence marketing campaigns can have when you understand the nature of the customer’s situation, where they are in the purchase life cycle and who the people most likely to influence them at that stage are.

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