The term influencer marketing has been around for a while, but it has only recently become a hot topic from a B2B perspective.
The reason is simple: many companies have realized that working with influencers can be a very effective and cost-effective marketing strategy for these increasingly ad-adverse times.
Most marketers know what influencer marketing is, and are firm believers in its long-term as well as short-term benefits. The issue is that not everybody knows what it takes to run a successful influencer marketing campaign.
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Heather Dopson, GoDaddy’s Community Builder, has been running successful campaigns with influencers for some time. We are fortunate to have her as a guest on our webinar series to provide tools, tips, and tricks based on how she uses influencer marketing to scale GoDaddy and help small businesses succeed. Nimble’s own Jon Ferrara will also be hosting and throwing in his own two cents!
Heather is a no-nonsense type of gal; expect road-tested, actionable tips and tricks that you can immediately start to implement within your influencer marketing strategy. She will also reveal what’s inside her skillfully assembled influencer marketing “toolbox,” and discuss the best apps to measure the ROI of various influencer campaigns.
Attend this webinar to learn the right questions to ask when planning to work with an influencer, and what to watch out for before launching your first (or next) campaign.
You will learn:
- How to find the right influencers for your brand.
- How to cultivate authentic, meaningful relationships with influencers to garner mutual benefits for years to come.
- The most effective tools to implement your next campaign.
- How to measure success.
- Common mistakes to avoid at all costs
