Have you ever needed to send a message to a group of people but wanted each recipient to feel like they received a personalized email? We’ve been there too, so we developed the Group Message feature in Nimble.
Nimble allows you to send up to 1,000 messages per license per month, based on your email provider’s daily sending limit. For details on provider limits, refer to this support article.
The goal of our Group Message feature is simple: to help you send personalized emails at scale. It’s not designed for mass email blasts but for targeted outreach that feels personal and meaningful.
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Target Your Group: Create a group of people you want to reach. Use Nimble Prospector to find missing email addresses, ensuring you have the contact details you need for an effective outreach.
Craft Your Message: Write a personalized message to your group. Use merge tags to insert unique variables like First Name, Last Name, Company, or Job Title to make your email even more personal.
Send and Track: Once your message is sent, track open and click rates directly in Nimble. This will allow you to see who engaged with your message and follow up with those who haven’t responded yet.
Let’s go through this in more detail!
Send Personalized Group Emails from Your Own Address
1. Create a Contact List
Before you can write your message and hit send, you’ll have to create a group to target in Nimble. In this example, I’m using our smart search and segmentation to surface all the people in my database with the tag “Active Client”.
2. Compose and Send Your Group Message
After you’ve created your target segment, select “Send Group Message” from the contact list view to load your recipients and start composing your message. Use merge tags while composing your message to insert variables for First Name, Last Name, Company, or Job Title to personalize your message. Add files, images, or hyperlinks to add rich content to your message.
Once you compose your message, you can also save it as a template for future use. If you’ve already created templates, you can select one and customize it to fit your current needs.
3. See Email Open and Click Rates in our Reports Dashboard
After you’ve sent your message, select the “Outreach” tab to review how your campaign performed! Nimble will show you who opened and clicked your message and how many times.
Armed with this information, you can then select the people who opened more than twice but have not responded yet and send them a follow-up message to get yourself on top of their inbox again 🙂
The Benefits of Using Nimble’s Group Messages for Outreach
Your bulk outreach will be received as a sincere one-to-one conversation rather than a mass email blast.
Since your message will look to the recipient as if it was sent only to them, the open rates tend to be much higher than if sent from a marketing automation system.
Using templates and not having to retype messages saves a lot of time.
You can easily see how your message performed, use the findings to tweak the message next time, and easily follow up with those who engaged with your message but have not responded yet.
