Articles by: Debbie Fletcher

The importance of marketing: Does it really work for all niches?

The importance of marketing: Does it really work for all niches?
By April 8, 2016 Marketing

All businesses are rightly proud of the products and services and feel confident that they are worth customers investing in. But sheer quality isn’t enough in its own right. Customers need to be made aware of what a business has to offer and that is, of course, where marketing comes in. This is how firms reach out to their audience, understand their needs and cater for them accordingly. Read more ›

Why Employee Engagement = Customer Satisfaction

Why Employee Engagement = Customer Satisfaction
By April 4, 2016 Social Business

Some may recall much-publicized recall of Toyota vehicles for an “unintended acceleration” defect that frequently made headlines some five years ago, undermining consumer confidence in what had always been a much-admired manufacturer. Read more ›

The Impact Social Media Has On Your Brand & What To Do About It

The Impact Social Media Has On Your Brand & What To Do About It

One good definition of a brand is the sum of public perceptions about an organisation. And where do we find most people talking, giving and sharing opinions now? On social media. Over half of the UK population have active social media accounts, which is why businesses that care about their brand neglect social media at their peril. Read more ›

4 Obstacles in Your Way of Business Success

4 Obstacles in Your Way of Business Success
By June 19, 2015 Small Business

While many people dream of starting their own company, not many actually take the plunge – but why? What holds them back from trying to make a go of things in the business world? Similarly, not all companies survive in the big bad world with many start-ups failing within the first five years, so let’s take a look at four of the main obstacles that get in the way of those business dreams. Read more ›

Company culture: Why finding the right fit is important

Company culture: Why finding the right fit is important
By June 3, 2015 Small Business

It can be easy to look at a recruitment process from a cold, factual point of view. What qualifications do you want an applicant to have? What sort of experience fits the role in question? How much can you afford to pay your new recruits? Read more ›

Using Social Media To Grow Your Business

Using Social Media To Grow Your Business

In an internet-savvy world, social media is an extremely valuable tool in growing a business. Marketing through social media is inexpensive, and it has proven to be an effective and convenient way to gain exposure for a brand or product, make connections with influencers, attract new customers, and strengthen relationships with existing clients. If you’re not using social media to grow your business, you’re missing out on a great opportunity and risk being behind the curve. Read more ›