Cheryl Burgess (@ckburgess) is CEO and CMO of Blue Focus Marketing and author of The Social Employee - How Great Companies Make Social Media Work recommended by management guru, Tom Peters, as his favorite #1 social business book that includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, and Adobe. She is a social branding consultant with expertise in social business and social media. . She is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed in Forbes “Top 40 Social Selling Marketing Masters”; Forbes “Must-Follow Marketing Minds – 2014”; named by Huffington Post as a social media “Passionista.”