At Nimble, we love hearing how our customers use Nimble as part of their daily workflow. We asked Nimble contributor and author of The Social Employee, Cheryl Burgess how she uses Nimble in her own business each day. Here’s what she had to say. By the way, be sure to pick up a copy of Cheryl’s book, it’s a great read!
Q: Why do you think Nimble’s social insights philosophy is important for anyone doing business today?
I could think of several ways why the platform and philosophy is so ideally suited to today’s social business climate. As we constantly stress with our consulting at Blue Focus Marketing®, authentic interaction is central to effective business communication. When people hear the term “social business” or the more ubiquitous “social media,” often their first instinct is to think about the technology driving such concepts.
The technology is important, naturally, but it’s a means to an end. The real essence of using social media is people—connecting with them and really taking to the time to learn about their needs, passions, and thought leadership within online communities, and then seeing what you can do to either help from them or learn from them.
Q: Is this why you think Nimble is so great?
I do, because the Nimble platform is built largely around this idea of fostering conversations between real people. The many people involved with Nimble have looked closely at what we need to connect effectively and taken much of the guesswork out of it. It’s so intuitive that I can only imagine that the Nimble architects are constantly using their own software in order to improve the experience.
Q: What are some of your favorite features?
I think probably the feature that most excites me and that gets the most day-to-day use from me is the automated processes for keeping in contact with important people. The fact that Nimble keeps track of how long it’s been since the last time I interacted with someone, and on what platform, is incredibly helpful.
Q: With a busy business and large following, how do you keep up with the people that matter most to you?
As my followers know, I’m very active on Twitter, so although I’m usually very good at responding to everyone and keeping the bonds of my communities strong, sometimes that day-to-day work can cause me to mistake the forest for the trees. By that, I mean that sometimes with an ever-growing social platform, I can get caught up in the day-to-day processes of sharing and connecting and lose track of some of my more long-term community building and thought leadership goals.
Everyone has people in their professional circles with whom they want to make sure they remain closely aligned. The periodic reminders I get through Nimble have really come in handy in helping me to maintain these goals and stay in front of the right people. Plus, I’ll also admit that I’m a little tag crazy, so being able to group my contacts together in this way really meshes with my natural tendencies.