Using Promotional Products To Build Relationships With Customers

Using Promotional Products To Build Relationships With Customers

Building relationships with your customers is one of the keys to having a successful business. One way that you can build relationships with your customers is by using promotional products, such as custom plastic bags or keychains. Below are some of the ways that your business will be able to benefit from using promotional products:

Promotional Products Make People Happy

People love receiving gifts that are both creative and thoughtful. Promotional products make people happy. One of the keys to retaining your customers is to keep them happy. When customers are satisfied with a particular business, they are less likely to look elsewhere.

Long-Lasting Advertisement

Conventional advertisements run for a limited amount of time. A television or radio advertisement may run for a few weeks. A billboard advertisement may be shown for a few months. However, promotional products, such as custom plastic bags, pens, key chains, note pads and t-shirts can help you advertise your business for a long time. There was a study done by LJ Research that showed 71 percent of people had received a promotional product within the past 12 months.

Generate New Business

Not only can promotional products help you retain your customers, but they can also help you generate new business. When people see a product with a business’s logo on it, they may begin to ask questions about that business. They may even become interested in that business’s products and services.

Many people think that customers will throw away a promotional product after they do not want it anymore. However, that is usually not the case. One study showed that 62 percent of people will donate a promotional product before they throw it away.

Here is an example of how one promotional product can help grow a business. One person has a promotional product, and the product is exposed to 100 people. If you hand out 100 promotional products, and every one of those products is passed around 100 times, then you can potentially expose your business to 1,000,000. That is why using promotional products is one of the best ways that you can advertise.

Increase Brand Recognition

Brand recognition requires that one be repeatedly exposed to the same logo, slogan or brand. Customers are much more likely to remember a company if they have been exposed to it many times. Promotional products help you show off your brand repeatedly. There was a study done by Schreber and Associates that showed that 39 percent of people who received a promotional product within the past six months were able to recognize the name of the company.

Increase Sales

If you are looking for a way to increase your sales, then you should definitely consider using promotional products. There was a study done by Baylor University that showed that businesses who use promotional products are able to boost sales by up to 22 percent. When you use promotional products, you increase your exposure. Increasing your exposure will help you increase your sales.

More businesses are choosing to use promotional products in order to build relationships with their customers. Promotional products make people happy, and they will be much more likely to use the business again. Promotional products also help generate new business, increase brand awareness and generate long-lasting advertisement. Furthermore, promotional products help increase sales.

Photo by Erika G. CC BY 2.0

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