Years ago, the term networking referred to connecting multiple computers together to improve communication and help businesses grow. These days, it refers to connecting multiple people together, to do the same thing, improve communication and help businesses grow.
Neat thing about this kind of business marketing method, it costs nothing, or next to nothing. You can’t say that about networking computers, can you?
So, what’s actually involved? It’s a simple concept. You reach out to other people and learn about them, as well as sharing about yourself. The key idea, though, is not to focus on yourself but instead on the other person. You want to be remembered in a positive manner, and by “shining the spotlight” on the other folk, you’ll be thought of as sincerely interested.
Of course, you can’t play act this into happening, you have to be sincerely interested otherwise, you’ll come across wrong.
Oh, keep in mind that networking doesn’t just happen at organized events. You can network anywhere that you interact with other people. How do you know that the guy next to you, in line at the department of motor vehicles doesn’t carry weight at his company? He could be your inside to a new job or supplies when you can’t get them from your normal supplier.
Remember your business cards when you go out. You never know when you might be asked for your contact information. Oh, and make sure that they are accurate. You don’t want a misspelled web address sending your new contact to a risque site. Make sure all the info is correct and use a professionally standard design. Gimmicky cards don’t go over well.
Effective business networking is about connecting with other people to benefit all involved. It takes some work, but it’s well worth it. To make those efforts a little easier, GCLG has put together a list of guidelines that will help you start networking in no time!