How to Use Analysis to Craft Your Marketing Strategy
We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects,...
We’ve just come out of planning season for many organizations. To support our customers we’ve been reviewing their plans. When we conduct these reviews we’re evaluating a number of aspects,...
Research by firms such as Forrester and Temkin have found that customer journey mapping is moving front and center for many marketing and customer experience professionals. Why? Because the more...
The holiday season presented a number of opportunities to watch family and friend videos and listen to stories. We laughed together as we watched the video of one of the...
Would you say that as a marketer your work is valued, or is it considered “valuable” to your organization? Did you just think, “Laura what’s the difference and why does it...
With more data and analytics available than ever before, marketers are better able to understand what content, channels, and touch points may be most engaging based on a prospect’s buying...
When I began creating marketing dashboards earlier in my career, the effort was a manual and cumbersome process. As a result of the Herculean effort required in gathering and analyzing...