Josh Turner Articles by: Josh Turner

Beginner’s Guide to B2B Social Selling

Beginner’s Guide to B2B Social Selling
By December 10, 2013 Social Selling

Since when was “social selling” something new?  Any accomplished sales exec will tell you, relationships have always been a cornerstone of effective selling.

But today, the explosion of online communication has given new meaning to the term.  When we talk about “social selling” we’re talking about using the internet to build relationships, communicate about your brand, and generate leads. Read more ›

The 3 Lies That LinkedIn Gurus Want You To Believe

The 3 Lies That LinkedIn Gurus Want You To Believe
By February 6, 2013 Social Media

The so-called gurus aren’t telling you the truth. They want you to believe that there is a system that can be put in place, left alone, and will work all on its own to funnel leads into your inbox. If you’ve been proactively using LinkedIn for business development, you already know it’s not true. But if you’ve been banging your head against the wall wondering why you’re not generating leads and sales off of LinkedIn, this is for you. Read more ›