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with Jon Ferrara)" href="https://www.markjcarter.com/2014/06/idea-climbing-jon-ferrara-social-selling-1/" target="_blank" rel="noopener">last conversation they talked about the importance of adding value to relationships and not treating people like just another avatar or collecting names on Facebook and LinkedIn.
Now for the next part of the conversation: How can you maintain valuable relationships? You’ve put a lot of work into them – and just like a rocket ship most of the fuel in a relationship is spent in the beginning making that initial connection. Once the relationship is moving along that’s when the least fuel is used – but you have to be smart about it.
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