Google Hits More Like Misses?
If your website or blog is buried deep within Google search results, these simple tips will help move you up. Search Engine Optimization (SEO) is such an intimidating phrase. Makes...
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Video Drives Engagement: How to Get Started
At last January's Consumer Electronics Show, YouTube's Robert Kyncl predicted that soon, online video will be 90 percent of web-based traffic. Will yours be part of it?
Promoting Your Products Online? 5 Legal Concepts You Should Understand
Don't over-scrutinize every word you enter online, but do realize that you're a publisher now. The internet – and particularly social media – has made everyone a publisher. That's a...
4 Content Marketing Problems That Affect Social Selling
…and how you can solve the most critical one. The most critical element of social sales is the building and management of relationships online. But what do you say to...
Can Pinterest Generate Leads For Your Company? 10 Tips
Yes, it's just pictures and comments. But its extensive reach and word-of-mouth recommendations could make it a rich sales resource for you. Didn't it seem like Pinterest came out of...
5 Tips To Create Newsletters That Drive Sales
So you already have a blog. And a website. But you're not getting the readership or the leads that you'd hoped for. An e-newsletter may spark some more interest. It...
Your Blog Can Sell, But You Must Sell Your Blog
Getting your blog noticed requires careful crafting and skillful promotion. When you think "social media" in relation to your online sales efforts, do you only consider major networks like Twitter...
Your First Hour With Google+ Pages
To position your company effectively using Google+ pages, keep your goal in mind from the very start. You may have had mixed emotions when Google launched Google+ pages for business....
Use Twitter to Nudge Prospects
Heavy-handed sales tactics have gone the way of land lines. Here are some tips on easing your way into connections with potential customers on Twitter.
Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog
What would you do if you ran across a blog that was heavy on the sales pitch? Don't do that to your customers – it won't work. You've seen them before,...