Gartner Says: CRM Is at the Beginning of a Tremendous Growth Decade!

Alyson of Nimble July 22, 2013 Comments (0)

(click now for musical accompaniment while you read)…

According to Gartner’s new study, we can expect customer relationship management (CRM) spending to continue to rise. Why? Because from sea to — well, to 6 other shining seas — it’s clear that global business is now built on the:

This growth, predicted to continue through this decade, is eye opening — and SMB’s, take note: CRM software currently leads every category of business software for enterprise-sized companies. Every category!

The good news is that the small business is perfectly positioned to use relationship-focused tools to perform the same level of interaction that enterprise-level companies do. Small businesses can see the same kinds of results, for far less money, thanks to affordable, and more agile SaaS products — like Nimble. We’re entirely biased, but here are just a few of the ways that Nimble contributes to this global, CRM-driven, relationship ecosystem:

improved customer/prospect relationships — more solid and primed for the long term. Nimble has always been ahead of the crowd in understanding that relationships are the key to success. Way ahead.
increased employee productivity — Nimble keeps employees in one app, not jumping from browser to browser! Plus, we integrate with 100s of other useful worktools!
less data entry — Nimble pulls a lot of information automatically, because that’s what smart tools do and ain’t nobody got time for data entry.
better understanding of customer needs and pain points — because Nimble seeks and surfaces what your contacts, prospects, and customers say everywhere they participate on the Internet
easier, more reliable, and graceful ways to enter conversations with potential customers based on what they are saying on social channels — Nimble understands that you need the right information to interact at the right time. So when a prospect speaks out, your sales team can spot trigger points, offer help, and be timely, not intrusive
shorter sales cycles with lower expenses
better internal collaboration and efficiency — Everything improves when everyone has a full, 3D, real-time look at any contact.
thoughtful product evolution — Nimble’s development path is hitched to the way people work now, and what they need to know now, and making it easier for our users to work better, faster, and smarter.