Kathy Klotz-Guest Articles by: Kathy Klotz-Guest

Three Ways to Humanize Your B2B Marketing… and Improve Results

Three Ways to Humanize Your B2B Marketing… and Improve Results
By February 20, 2014 Social Selling

It’s a Marketing Content and Data Avalanche

Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003. More recently, IBM stated that 90% of content today was created in the last two years alone. Read more ›

StoryTELLING vs. StoryDOING – Why it Matters for Your Business

StoryTELLING vs. StoryDOING – Why it Matters for Your Business
By November 20, 2013 Strategies 101

Ty Montague calls great companies ‘storydoing’ organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a book, True Story: How to Combine Story and Action to Transform Your Business. Read more ›

Hey, Chief Relationship Officer! Scaling Relationships Is Your Top Job

Hey, Chief Relationship Officer! Scaling Relationships Is Your Top Job
By September 5, 2013 Small Business

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.

Businesses still speak the language of positive customer outcomes: we measure revenues, customer lifetime value, loyalty, customer retention, referrals, advocacy and acquisition. All these “business” results come from growing and deepening customer connections. Read more ›