Articles by: Debbie Fletcher

How Technology Can Help Your Small Business

How Technology Can Help Your Small Business

Are you running (or hoping to run) a small business? Well, if so, you’ll be looking for all kinds of ways to reduce your overheads. Perhaps you’re hoping to maintain high levels of efficiency too, freeing up lots of time to do the things that really matter so you can give your business a chance to grow. So, have you given any thought to how technology might help you? Well, if not, here are eight ways technology can help your small business… Read more ›

Building Your Business Into A Brand: What You Need To Know?

Building Your Business Into A Brand: What You Need To Know?
By December 6, 2016 Marketing, Small Business

A distinguishable brand is a concept many businesses find hard to nail down – it is more than the product you sell or a snazzy logo. It’s an ethos; what you live and breathe while networking and doing business; it’s what you promise customers, and their perceptions of you as a trustworthy business. Here are a few key things you need to know, when it comes to taking that next step with your business: Read more ›

Data-Driven Marketing Insights: Transforming Mounds Of Data Into Actionable Information

Data-Driven Marketing Insights: Transforming Mounds Of Data Into Actionable Information
By October 3, 2016 Marketing

Collecting data is crucial for every business, and it’s not surprising that most organizations in the digital environment have been doing a good job of it. When it comes to using data as a primary tool to guide decision making, shape customer experience, drive campaigns, and gauge ROI, however, we are dealing with a whole new playing field. Read more ›

How To Improve Your Sales Training To Boost Employee Moral

How To Improve Your Sales Training To Boost Employee Moral
By September 29, 2016 Sales

Training your staff is incredibly important, both for them and the success of your business. This should, of course, be done with all new starters so that they can begin their career with a good understanding of how things work, as well as knowing what is expected of them. Read more ›

Is The Customer-Focused Approach a Method of the Past?

Is The Customer-Focused Approach a Method of the Past?
By August 16, 2016 Marketing

You can’t fault a business for focusing on its customers. Or can you? There’s a lot to be said for businesses that have built themselves over the years with a focus on the customer, reacting to comments and complaints, for example, in order to tweak the customer experience and thereby increase ROI. They recognize that by treating their customers a little better than their competitors do, they can gain an edge and generate more sales. Read more ›

5 Ways To Quickly Increase Your Business’s Growth

5 Ways To Quickly Increase Your Business’s Growth
By April 29, 2016 Marketing, Sales

Despite the fact established business owners are bound to advocate long-term stability over short-term success, every entrepreneur will want to witness at least a little bit of growth early on for reassurance and recognition. After all, the statistic that 96 per cent of businesses fail within 10 years can be rather daunting and, in the absence of positivity, you may feel like your enterprise is doomed from the start. Read more ›