Craig Elias Articles by: Craig Elias

Follow the Bouncing Email to a Gazillion Leads

Follow the Bouncing Email to a Gazillion Leads
By December 5, 2013 Strategies 101

Here is a contact management strategy that can generate more high value leads than almost every other lead generation method combined. When a prospect changes jobs (you may notice a bouncing email to alert you…), a host of unseen opportunities for new leads suddenly present themselves:

  1. Follow your prospect to their new position – don’t wait for them to contact you.
  2. Find out where the person they replaced went and call them, too.
  3. Contact the person who replaced your prospect at their previous position.
  4. Find out where the person who took your prospect’s job came from because that company now has a vacancy and whoever fills that position will be new in their role and is now up to 10X more likely to become your customer. Read more ›