Alyson Button Stone

Alyson has just joined the Nimble team. She came to the team after several years working for other cool startups--and writing and editing at her own company, A Woman of Letters. An active volunteer in her small Massachusetts town, she serves as a Library Trustee and has spearheaded municipal building and renovation projects.When she has time, she tells personal stories on her blog

May
13

Nimble Wins 2013 CODiE Award for Best Relationship Management Solution

Late last week, we learned that Nimble won  Best Relationship Management Solution in the prestigious Software & Information Industry Association (SIIA) CODiE Awards. The list is the industry’s only peer-reviewed awards program, recognizing applications, products, and services that deliver solutions for use by business, government, consumers, academic, and other organizations.

May
4

The Incredible IBM Atomic Movie: A Boy and His Atom!

For your Saturday viewing pleasure — this incredible “atomic” movie by IBM. How did they do it? Here’s how.

May
1

The Customer Lifecycle Part 1: The Prospective Customer

Nimble Customer Lifecycle Infographic

(click here for larger view)

In the customer lifecycle, the prospective customer begins to become aware and to form a picture of your company — hazy at first, then solidified by what they discover and experience. A lot of the information that customers absorb — and a lot of the opinions that customers form — are in place before any representative of your company has a personal interaction with that prospect.