Social media has become an intricate element in any given person’s life. Social media is a great platform to help people connect, keep in touch, showcase their talents and even help businesses market their products nowadays.
Content marketing is growing to be an integral part of social media. A study conducted by the Aberdeen Group (Crossing the Chaos: Managing Content Marketing Transformation, August 2013 suggests that a website that adopted content marketing gets six times more conversion as compared to any other form of marketing. Every day, there are billions of content created, uploaded and consumed in the form of blog posts, videos, pictures, and more.
In today’s date, no business can thrive without establishing their online presence. It is, in fact, essential for every business to have its business profile or page on various social media platforms.
In this article, we look at how to do effective and efficient content marketing for social media.
Set SMART Goals
SMART is the acronym for “Specific, Measurable, Attainable, Relevant, and Timely.” This frequently used formula in content marketing is about making the right calls and taking the right strategies. To decode SMART, it calls for you to be specific about the social media platform you choose to publish your content and aim for measurable and attainable (realistic) goals. At the same time, you need to be relevant and timely in your efforts to ensure that you’re achieving your goals as envisioned.
Identify Your Audience
While you’re creating content on social media platforms, it is essential to look at the kind of audience that you will be catering to. Your content needs to be customized for your target audience who might be willing to invest time and resources in your product/service.
Some of these questions might be able to narrow down the process of fixing a target audience for your business:
- Who is going to be reading this?
- What is their motivation to read this?
- What are you trying to offer through your product/service?
- Why should they buy your product?
In addition to that, one could employ social listening and use Brandwatch Analytics for a more targeted approach. You can look up a search query to identify recent trends, the demographics as well as conversations that revolve around it.
Once you know your audience, you will be able to channel your efforts better.
Make More Relatable Content
While creating content – be it a blog post or a video – it is crucial to keep in mind the technical aspect as well as the relatability aspect. You should remember to use the apt keywords that will boost the content as well as the brand’s visibility. The content is definitely going to be promoted if it has high relatability among its target audience.
Many marketers make the mistake of churning out generic content and risk losing their patrons. One must always keep in mind that the content is going to be read by real humans and not bots, so making your content more relatable and informative is of utmost importance.
Build Relationships, Not Followers
Reiterating the above point, a business must be relatable to its audience. Building a large online following cannot guarantee your growth. The best way to engage with your target audience is to understand their expectations and problems and provide them with solutions for the same.
If your audience can find your content relatable, they will keep coming back for more. This can guarantee you solid patronage and in turn, a better quality of followers. Therefore, building relationships gets more weight compared to gaining a large following.
Innovation is Key
In the content marketing field, several marketers are doing the same thing as you are, so it’s easy for your content to go unnoticed in a deluge of content being put out there on the daily. It becomes vital to stay on top of the game as the competition is ever-growing.
The only way to stay relevant and sustain your following is to produce original content that is well researched for the on-going trends. Authentic, well-written content will always make you stand out among all the noise and attract a lot more audiences and boost your brand.
It is a fact that visual content can convey any information more effectively than written content. It’s no different in content marketing. Out of all the visual media, videos have proven to be most effective.
A survey conducted among digital marketers shows that 97% of marketers confirm that video has helped increase user understanding of their product or service and 76% of them claim that videos helped improve their traffic and increased sales as well.
Videos get shared 40% more compared to any other form. All these stats suggest that video is a guaranteed way that will engage your patrons and also very likely boost your brand.
Post Your Content Regularly
Studies suggest that businesses which experience relatively more traffic than their competition owe it to regular posting of contents. People are using social media now more than ever. They are constantly browsing content on different platforms. This means you have to post good content on your page regularly that can offer value to your readers. Having a strong online presence can only help your brand grow.
It is more efficient to have a schedule in place to post your content on social media. Maintaining a social media calendar can help you stay ahead with new content ideas and post them on time. It can also help you get ready with social media creatives that you may require to keep new posts going live regularly.
Having a schedule also ensures that there is ample time being dedicated to actual customer engagement and not solely on creating content. It need not always be something novel every time. You can also repurpose your old content and generate good traffic provided it is posted daily.
To sum up, for your business to have a good impact on your patrons, you should invest time and resources to make your content more authentic, relatable and relevant. If users find your content genuine and engaging, they will feel valued, and there’s nothing better a customer can expect from a brand.
The basis of brand loyalty begins with the promise of valuing customers and a smart business will always put customer satisfaction above everything else, be it through their service or in the form of offering unique content on social media.