Customers are the center of every business’s growth; their strategies, plans, blogs, services, etc. are all dependant upon their user-base. And one of the best ways to fuel the master plan of retaining and establishing a powerful bond between the brand and its customers is through CRM.
However, retention and conversions are not the only vertical in which CRM can help your brand. It can be used for improving your site’s SEO as well. In this post, I have mentioned 5 effective yet simple ways of using CRM to boost your site’s SEO. Although, before we begin, let’s first understand what is CRM.
What is Customer Relationship Management (CRM)?
Customer Relationship Management, or CRM, is a powerful way of nurturing leads, retaining customers, and building a strong relationship between a brand and its users. The benefits of cultivating a strong relationship with your user-base can be seen in a brand’s growth and profitability. CRM also helps the sales and marketing teams to develop strategies on how to pursue potential customers and acquire more leads.
The wide variety of customer information and data accessed through CRM can give shape to a brand’s marketing strategies as well, including social media and Search Engine Optimization (SEO). So, now that we have sufficient knowledge on CRM let’s head straight to discussing the top 5 ways which can help a business improve its SEO through CRMs.
5 Simple Ways to Improve Your SEO With CRM
1. Definite Keyword Research and Optimization
When someone talks about SEO, keywords are the first thing that comes to mind. Almost every other blog post or article is optimized with relevant high search volume keywords to outrank the competition.
Also, if your site ranks #1 in the first SERP for a high search volume keyword, it will draw more clicks and boost your site’s traffic. In all your SEO strategies, be it on-page, off-page, or technical SEO, research for the relevant keywords and optimizing your content with them is the core task.
There are several tools that you can use to conduct free keyword research, but the keywords provided by them are based on the searches performed on the ENTIRE internet. If you want to optimize your content and target your audience, you need to narrow it down to just your customers. And what better way to do so than with a CRM software?
CRMs keep a record of the conversations you have with your customers. You can examine such conversations and pay attention to the words they’ve used. Once you’ve listed them together, it is time to perform keyword research on individual keywords and extend your database. When you are done, move on to create valuable content that helps customers.
2. Creating Useful Content for the Customers
As mentioned above, CRMs keep a record of the conversation that you have with your customers. It is best advised that you examine those conversations regularly because it provides you with not only the relevant keywords but also with practical content ideas.
You must be wondering how?
Well, here’s how.
When you examine the conversation, you will know about what troubles your customers mostly face. You’ll know about the queries they have and the kind of solutions they need. Now, when you know EXACTLY what your customers want, wouldn’t it be easier to create content that is useful to them?
You can target query-based keywords and provide the solution desired by your customers next to it. Furthermore, there’s a possibility that several other people might be facing the same issues so your content will be helpful for them, too. And since the search engines are focussed on providing users with accurate solutions to their queries, they will rank your content higher in the SERPs.
3. Empower Your Social Media and Improve Online Visibility
Your rankings in the search engine result pages can be influenced through social signals. They are not considered to be an official Google ranking factor, but they do help improve a site’s online visibility indirectly.
Billions of people are actively using social media to share their personal life, and interact with brands. You can leverage the massive amount of data provided by your CRM to drive more social signals. You can begin by following your customers on social media and interact with them. Also, you must reply to their comments and help them with their queries through your social media handles.
Moreover, you can share your recently published content pieces on your social media handles and drive more traffic to it.
4. Lock Down More Guest Blogging Opportunities
Guest Blogging is one of the most popular and influential ways of building quality links and improving your site’s SEO. You can use the CRM data to search for websites that allow guest authors and reach out to them. Some of those might already be guest authors for your blog (if you are open for Guest Posting) and you can approach them for cross-promotion.
5. Develop A Positive Online Reputation
CRM is all about building an excellent reputation with your customers. It also helps in retaining old customers and gaining new ones. Apart from this, you can use CRM data to develop brand advocates, credibility, and build a positive online reputation.
You can utilize CRM to track down your brand advocates and approach them with the idea of posting reviews about your brand on Google, Yelp, and other online review platforms. Positive online reviews make people, as well as the search engines, trust your business. Moreover, since user-generated content is invaluable to search engines, and reviews are one form of UGC, then your online reputation will improve as you get more positive reviews.
There are several types of CRM software available on the internet, and you only have to choose the right one to improve your SEO. I would suggest that you go with Nimble.
Nimble is a smart, simple CRM for Office 365 and G Suite teams which provides you with actionable data on your leads and customers. You can utilize that data further to embark upon the journey of growing your business and improve your site’s SEO.
The 5 ways of using CRM to improve your site’s SEO included in this post can be executed expertly with help from Nimble. So, what are you waiting for? It is time to outrank your competitors, dominate the top SERPs, and win the trust of your customers!