Why CRM is the Secret Weapon For Introvert Entrepreneurs

It is estimated that about 25 to 40 percent of people in the world are introverts. So, many of the entrepreneurs are likely to be introverts as you might be aware that networking, communication, customer relationship, etc. are some of the most crucial aspects of any business. And for introverted entrepreneurs, these activities can be burdensome.

Who exactly is an introvert?

Generally, there are many misconceptions around the term introvert. The belief is that people who are shy and socially anxious are introverts. However, that’s not the case entirely. Some introverts may possess these traits, but introverted personalities tend to turn more inwardly. These people are focused more on their internal thoughts and feelings rather than searching for any external instigation. Introverted people actually feel energized alone, and they can be quite outgoing and social, but this can be exhausting for them.

Most people aren’t entirely introverted or extroverted; they just have some introverted characteristics. If your personality tends towards introversion and you’re also an entrepreneur, you don’t have to feel discouraged. In fact, you should cheer up because you’re in a great company. Elon Musk, Warren Buffet, and Bill Gates are some of the most well-known introverts. And I don’t need to tell you how successful they are.

Being an introvert and an entrepreneur can be a tedious job, and it can drain out your energy with the tasks it involves. Okay, but don’t let it make you anxious just yet. Technology can come to your rescue. And no, you don’t have to be as rich as Batman!

So how can CRM software help?

It is obvious that any entrepreneur has to deal with people by communicating with them. Building an extensive network is absolutely essential for the success of any business. This means introverted entrepreneurs have to socialize, not just with the inside team but with the customers too when the need arises.

Not only this, there are various other tasks that can send shivers down the spine of introverted entrepreneurs.

Good CRM software automates most of the tasks to ensure that you put your efforts into the essential activities. Customer Relationship tools aren’t only meant for maintaining relationships with customers only; it also helps you manage your connections with vendors and investors.       

Here are several ways in which CRM software can help introvert entrepreneurs:

Simplifying in-person communication

As stated earlier, entrepreneurs need to build a network in order to grow their business. And interacting with the right people and other leaders is key in doing so. However, being an introvert, this can be exhausting, and they might try to avoid it as much as possible. Advanced CRM software provides you with details like a person’s interests, hobbies, and other personal details so that you can have something to talk about for smooth interaction.

Prioritizing the decisive communication

A lot of communication happens in business on a day-to-day basis. And indeed, for an introverted entrepreneur, this is not ideal. So, it becomes necessary to prioritize decisive communications. This is where CRM software can come in handy. 

Look at this scenario from the perspective of this example – one of your customers had an issue with his past order, and even though your customer service team did all they could to prevent any losses, it is likely that the customer would not feel satisfied. And he/she might feel hesitant to purchase your product in the future.

CRM software will keep track of all such customers, and this information will be available to you in an instant. So, you can get to know which customers need to be dealt with personally. This might seem little or unimportant, but the impact it will have on your business can be enormous. A study by HBR reveals that customers with the best past experience spend 140 % more than the ones with bad experiences. Also, satisfied customers are likely to recommend your company or product to others.   


Minimizing or eliminating unnecessary communication 

It goes without saying that if you’re an introvert, then you’ll want to avoid social or personal meetings to save yourself from getting exhausted. But if you’re doing this as an entrepreneur, then your clients might feel isolated or neglected. And you certainly wouldn’t want that. Who knows, the interaction you want to avoid might be significant for your customers.

Interacting doesn’t necessarily mean you have to see individual customers in person. A large number of customers still state that email is their preferred choice of communication with businesses.

CRM software can remind you which customers need to be responded to and, more importantly, why.       

Remote access to data and digital communication

Now imagine that you’re somewhere away on vacation or traveling for business purposes, and something urgent comes up, and now the client needs to connect with you. Situations like this could be rare, but you can’t simply put it off to chance. Else your client’s frustration may grow, and they become impatient. And by the time you come back to reach out to them, they’ve already sought out an alternative. This can downgrade your reputation, and your business can suffer as a whole.

The best CRM software – specifically the cloud-based – allows you to access your clients’ data or status from anywhere. And once you get to know the problem, you can reach out to them via digital communication. Also, these tools can provide you information like birthdays, anniversary dates, membership dates, upcoming events, etc., so you can send personalized messages to your customers. 

Final Words

Being an entrepreneur can be tough, especially when you’re an introvert because things can get awkward sometimes. But that doesn’t mean you can’t effectively manage it. Tremendous advancements in technology in the last few years have changed the way things work. Automation, artificial intelligence, cloud technology, etc. have simplified entrepreneurs’ jobs. Customer Relationship Management has also been greatly influenced by it. All kinds of businesses are having success using CRM tools.

And it’s not just about CRM tools, other tools like accounting software or customer feedback software can also be of great assistance to introverted entrepreneurs. Because it will save them most of the hassle involved in the day-to-day activities so that they can focus on doing what they’re good at without feeling drained. Being an introvert and an entrepreneur can be sapping, but with the right tools at your disposal, you can definitely tackle it.