A few years ago, Facebook made a business decision to close its APIs and prevented us from directly integrating with them. What this means is that, unlike with Twitter, notifications and messages will not sync from your personal Facebook account to Nimble. You will also not be able to import your Facebook contacts into Nimble in bulk.
However, you can use our Nimble Prospector browser extension to create new contact records and update existing ones. Thanks to this extension, you can do so by hovering over any name on Facebook – on your homepage, in any fan page or group, even in comments and reactions!
Facebook has, for many business owners, become a place where they can connect with their prospective and current customers on a more personal level. In addition to having their official Facebook Pages and Facebook Groups, many business professionals have been using their personal Facebook profiles to develop new and nurture existing business relationships.
Our CEO Jon Ferrara has been utilizing Facebook in this way for years. In addition to the fact that it can really deepen your relationship with current business contacts as people share probably the most about themselves from any other platform, he claims that it’s also the easiest way to use to get a hold of people.
“LinkedIn is like going into the lobby of your business contact. Twitter is more like going for a walk or taking them to lunch or a ballgame. Facebook is like having dinner in their home.” ~ Jon Ferrara
What is Nimble Prospector?
Nimble Prospector is a browser extension that saves you time on manual data entry and jumping from a tab to tab. You can simply open it up on the site where you are currently prospecting or having conversations with your prospects or customers, and Nimble Prospector will display an existing record or help you create a new one.
You can download Nimble Prospector here. It works within your favorite browser and allows you to use Nimble everywhere you work, including on social platforms and within your most-used apps. We created Prospector in a way that enables you to take it with you literally anywhere: it works in your inbox, on any company website, any social media site, and also in any third-party cloud-based application.
Let Your CRM Work for You
You should not have to go into your CRM to set up the next steps or to update your contact records. It’s time-consuming and also an interruption to what you are currently doing. Imagine you are talking to a prospect that contacted you via your Facebook page, want to immediately add them to Nimble as a prospect, and create a task for yourself or somebody else on your team.
Instead of having to open another tab, log into your CRM, and manually create the contact record, Nimble makes this easy and fast for you. You can simply hover over the person’s name and Nimble will help you create their contact record. Once created, you will have the option to add tags, notes, and create tasks — all this without having to leave Facebook. This is crucial because as we all know, it’s very easy to get distracted and if we don’t schedule the next step right away, it’s possible that it will not happen.
Instead of having to open another tab, log into your CRM, and manually create the contact record, Nimble makes this easy and fast for you. You can simply hover over the person’s name and Nimble will help you create their contact record. Once created, you will have the option to add tags, notes, and create tasks — all this without having to leave Facebook.
This is crucial because as we all know, it’s very easy to get distracted and if we don’t schedule the next step right away, it’s possible that it will not happen.
Get Insights on People Engaging with Content All Across the Web
One of our favorite things about Nimble Prospector is that you can use it to hover over any name anywhere on Facebook. This includes people engaging with content that was shared by you, your peers, and even your competitors. Being able to find out a bit more about the people liking and commenting on your content can help you identify new people to connect with.
The Nimble Prospector browser extension will build contact records for you within seconds and you will also be able to use our contact discovery tool to find their email addresses and/or phone numbers. You can find more information about how to test out this feature and how to get more credits for prospecting here.
Once you have identified a prospect or somebody you want to add to your CRM database, you can easily qualify them straight from Facebook by adding any lead details or filling out any custom fields.
The main idea behind this extension is to allow our users to use their CRM where they are currently working. You can even follow people on Twitter without leaving your inbox or Facebook, you can see the history of all your interactions on email, Twitter, and review any past and future calendar events.
If you have any questions about using Nimble Prospector, let us know at [email protected] and we will be happy to help you out!