Tracy Weir Articles by: Tracy Weir

In Real Estate, It’s About the Relationships

In Real Estate, It’s About the Relationships
By July 29, 2013 Social Selling

More than 30 years after Gary Keller sold a plot of land to some customers in Texas, he wrote them a hand-written thank you note to say how much he appreciated their business — and how it had helped him achieve the success he has today.

For those of you not in real estate, you might know that I’m talking about Gary Keller of Keller Williams Realty, the largest brokerage by number of agents in the country in 2013.  He wrote the note to his clients on the occasion of surpassing all other brokerages in the United States.

Here’s what’s so meaningful about Gary’s note. Read more ›