Ron Mattocks Articles by: Ron Mattocks

The Country Boy Rapper: 8 Considerations for Aligning Content Marketing Strategy with Your Brand

The Country Boy Rapper: 8 Considerations for Aligning Content Marketing Strategy with Your Brand
By March 11, 2013 Customer Focus

Ever do something so out of character in high school it was embarrassing? Be honest. We’ve all been there. For me it was attempting to become a rapper. It was the early 80’s when rap music was just coming to prominence, and I thought it all pretty “fly.”

Problem was, however, as a kid growing up in a rural farm community I looked a bit out of place standing next to the Future Farmers of America while wearing a purple bandana, my hat cocked to the side, and a chunky gold necklace I stole from my mom’s jewelry box. I might have gotten away with such a look, were it not for my lack of rhythm and a long curly mullet. Read more ›