Danny Groner Articles by: Danny Groner

3 Tips for Choosing Imagery — Go Local!

3 Tips for Choosing Imagery — Go Local!
By December 6, 2013 Strategies 101

By now, most marketers know that when trying to attract new customers you have to turn on the visuals. Like everything, though, you have to be careful about which images or videos you select to go along with your materials. After all, it could take on a life of its own in ways you didn’t anticipate at the onset. For instance, recall the recent ruckus over the identity of the girl inside of the stock photo that the U.S. government used on Healthcare.gov. With the problems attached to the site’s rollout, a whole ‘nother narrative got woven into the controversy. The point is that you never know what people will say about you and you’re best off making sure that you nail down the right images while you can. Read more ›