Well over the past decade, nearly every aspect of marketing has undergone a renaissance thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the dwindling effectiveness of advertising. As it turns out, Influencer Marketing is no exception to this phenomenon.
Even before the Internet and social media came along, innovative entrepreneurs (like myself) built successful businesses by tapping into the power of influential thought leaders.
During the 90’s, I built GoldMine CRM into a $100 million business by partnering with Microsoft channel partners. Fast forward to today, and the Nimble team is building a thriving CRM community by working extensively with social influencers in and around the areas of our brand expertise, including social sales, digital marketing, small business, IT consultants, and more.
While there’s no one-size fits all approach to Influencer Marketing, one factor consistently stands out: authentic relationship building is at the heart of every successful collaboration.
To help ensure your first (or your next) Influencer Marketing campaign is successful, my team and I have invited 26 industry luminaries and practitioners, including Mike Allton, Jeff Bullas, Marsha Collier, Heather Dopson, Mark Fidelman, Sam Fiorella, Bryan Kramer, David Meerman Scott, Jake Rheude, and Magdalena Urbaniak to share their collective insights in The Ultimate Guide to Influencer Marketing.
Inside the eBook:
- Insights from 26 outstanding Influencer Marketing thought leaders and practitioners.
- Examples of 2017 and 2018 Influencer Marketing campaigns that succeeded, and the wide range of strategies that were used.
- The do’s and don’ts of effective Influencer Marketing
- Recommendations to build your own winning Influencer Marketing toolkit.