We’ve just rolled out a small—but mighty—upgrade to Nimble’s Group Messages: you can now see exactly which links your contacts clicked, and how many times.
Before, you could only view the total number of clicks in a message. Helpful? Sure. But not very actionable.
Now, with link-by-link visibility, you can see what’s truly grabbing attention—and use that insight to fine-tune your outreach.
Quick Refresher: What Are Group Messages?
Group Messages let you send personalized emails to a list of contacts—like a newsletter, announcement, or sales email—without exposing the full list of recipients. Each email is sent individually, so it feels like a 1:1 message (but saves you hours of time).
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Find Out What Your Audience Cares About—Link-by-Link
Say you send an email with three links:
1. A new product page
2. Your latest blog post
3. A link to book a demo
With our new tracking, you’ll see exactly who clicked each link—and how often.
For example:
1. The blog post gets 10 clicks from 7 people
2. The product page gets 2 clicks from 1 contact
3. The demo link? Zero
Now you know what’s working—and what isn’t and you can use that data to make smarter decisions:
- Double down on content your audience actually cares about
- Personalize follow-ups based on behavior
- Prioritize warm leads who are actively engaging
This is especially useful when you’re running campaigns with multiple calls to action. Instead of guessing which message landed, you’ll have hard data to back it up.
How to View Link Clicks in Your Group Message Report
Once your message is sent, here’s how to view the results:
- Go to the Group Messages tab in Nimble
- Click the message you want to review
- Click the “Clicked” widget
- You’ll see a full breakdown of every link in your email, along with unique and total clicks per contact
Getting Started with Individual Link Click Tracking
This update gives you a simple, powerful way to understand how your emails are performing—link by link. Whether you’re promoting a new product, sharing content, or driving demo bookings, knowing exactly what your audience clicks on helps you send smarter follow-ups and create more relevant messages.
You’ll find this feature in every Group Message report—ready to use, no setup required.
👉 Check out this FAQ to learn more.
