Lydia Vogtner Articles by: Lydia Vogtner

Revamping Your Social Media Strategy: A Checklist

Revamping Your Social Media Strategy: A Checklist
By October 29, 2013 Social Media

Does this sound familiar?

“My business is ‘out there’ on social media. I have a Twitter page, a Facebook page and a YouTube channel—but I don’t really know what I’m doing and I don’t have a strategy for using social media to drive business.”

If you can relate, know that many businesses are in your shoes. Over the last few years many business owners and leaders have wanted to make sure they got on the social media bandwagon, but in truth have no idea how social media works, how it should fit into their overall strategy, or how to manage or optimize it.

This begs the question: How do you shift from having a basic social media presence that puts you “out there” to leveraging social media as a channel to build awareness, drive customer engagement and/or generate new leads? Read more ›