Hyoun Park Articles by: Hyoun Park

INFORM and Speak to Turn Social Behavior into Real-Life Interaction

INFORM and Speak to Turn Social Behavior into Real-Life Interaction
By January 29, 2014 Social Selling

Social media is considered a mainstream activity in 2014, which brings both risk and opportunity for B2B professionals seeking to turn social into a competitive advantage.  The good news is that we tend to be comfortable with using tools such as Facebook, Twitter, and instant messaging.  When the fastest growing populations for Facebook and Twitter are with the middle-aged crowds, we can tell that these platforms are not just for kids any more.  However, the risk is that employees trying to use social media may not know how to translate social media into real-life interactions. Read more ›