Caroline Black Articles by: Caroline Black

Why Every Entrepreneur Needs a Blog

Why Every Entrepreneur Needs a Blog

You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There are so many different channels for communication that businesses (marketing departments) are jumping at these opportunities to connect with both potential and existing customers. But with so much noise out there, it can feel like trying to engage with people online is a hopeless task. Read more ›