Make a “Relevance Pivot” with Your Value Proposition

Many of us are feeling challenged by marketing and selling right now. We’re not exactly sure what to say and who to say it to. Is your offering even important right now? This may be the “new normal” for some time, so we all need to figure out how to be relevant when our buyers are distracted and not sure where their business is going. Even with some regions beginning to open up - it isn’t clear what that will really mean for business.

Hosted by Jon Ferrara, join Lisa Dennis, the value proposition expert, to discuss your next steps and the tips you need to make the “relevance pivot”.

You will learn:

• How to get clear on what offerings make sense right now
• Identifying the right language that will ensure and engage your buyers
• Making sure the value proposition pivot makes sense with your brand
• Next steps to get started and how to launch your pivot
• Engagement tips for your new message