Make a “Relevance Pivot” with Your Value Proposition

Thur, May 28, 2020 10am PDT / 1pm EDT

Many of us are feeling challenged by marketing and selling right now. We’re not exactly sure what to say and who to say it to. Is your offering even important right now? This may be the “new normal” for some time, so we all need to figure out how to be relevant when our buyers are distracted and not sure where their business is going. Even with some regions beginning to open up - it isn’t clear what that will really mean for business.

Hosted by Jon Ferrara, join Lisa Dennis, the value proposition expert, to discuss your next steps and the tips you need to make the “relevance pivot”.

You will learn:

How to get clear on what offerings make sense right now
Identifying the right language that will ensure and engage your buyers
Making sure the value proposition pivot makes sense with your brand
Next steps to get started and how to launch your pivot
Engagement tips for your new message

Watch the replay of the webinar
on our blog.

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Lisa Dennis

President & Founder | Knowledgence Associates

Lisa is a value proposition and messaging expert with over thirty years of marketing and sales experience in B2B strategy and execution, value proposition development / messaging, and Account-based Marketing. Her work spans across a broad range of industries including technology, healthcare, insurance, manufacturing, and professional services. She’s worked with companies such as Akamai, Citrix, Dell, FedEx, HP, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Lisa is the author of: Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.