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Make a “Relevance Pivot” with Your Value Proposition

Lisa Dennis President & Founder | Knowledgence Associates
Jon Ferrara CEO at Nimble | Founder of GoldMine
Thur, May 28, 2020 10am PDT / 1pm EDT

Many of us are feeling challenged by marketing and selling right now. We’re not exactly sure what to say and who to say it to. Is your offering even important right now? This may be the “new normal” for some time, so we all need to figure out how to be relevant when our buyers are distracted and not sure where their business is going. Even with some regions beginning to open up - it isn’t clear what that will really mean for business.

Hosted by Jon Ferrara, join Lisa Dennis, the value proposition expert, to discuss your next steps and the tips you need to make the “relevance pivot”.

You will learn:

Lisa Dennis

President & Founder | Knowledgence Associates

President & Founder | Knowledgence Associates

Lisa is a value proposition and messaging expert with over thirty years of marketing and sales experience in B2B strategy and execution, value proposition development / messaging, and Account-based Marketing. Her work spans across a broad range of industries including technology, healthcare, insurance, manufacturing, and professional services. She’s worked with companies such as Akamai, Citrix, Dell, FedEx, HP, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Lisa is the author of: Value Propositions that Sell: Turning Your Message into a Magnet that Attracts Buyers.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

CEO at Nimble | Founder of GoldMine

CEO of Nimble A pioneer in the CRM space, Jon Ferrara has been at the forefront of customer relationship management. With Nimble, he has created a tool that works directly in your email and across the web, enabling seamless follow-ups and workflow integration.

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