How to Leverage Influencer Marketing to Grow Your Brand
Shane BarkerCEO at Shane Barker Consulting | UCLA Instructor
Jon FerraraCEO at Nimble | Founder of GoldMine
Thur, Sep 10, 202010am PDT / 1pm EDT
Influencer marketing has become one of the most effective ways to grow your brand. It can help you boost your brand’s reach, exposure, and engagement. And when done right, influencer marketing can help you generate more leads and conversions.
Shane Barker, a brand and influencer marketing strategist, has been advising brands on how to successfully utilize influencer marketing for years and is joining our CEO Jon Ferrara to share his expertise and knowledge with you.
You will learn how to:
Identify the right influencers and what tools to use
Reach out to influencers and develop relationships with them
Create a community of influencers around your brand
Shane Barker is an instructor for a Personal Branding -Influencer Marketing at UCLA. He has been in the influencer space for over 7 years and has been a keynote speaker at the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico. Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He does 2-day Influencer Marketing Workshops for brands and agencies all over the nation and is a top contributor at INC, Huffington Post, Forbes, Salesforce.
Jon Ferrara
CEO at Nimble | Founder of GoldMine
CEO at Nimble | Founder of GoldMine
Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.
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