Transform Your Marketing to Create the Ideal Customer Journey

Thur, Sept 9, 2021 10 am PDT/1 pm EDT

Marketers like to talk about the accelerating change of all things marketing, but the thing that’s changed the most is how buyers choose to become customers.

Growing a business today isn’t as much about creating demand funnels as it is about organizing behavior into the perfect customer journey.

In this session, best-selling author John Jantsch will reveal an innovative framework for blending marketing, sales, and service efforts to create the path that attracts and retains ideal customers and clients.

Participants will learn:

Ways to rethink the customer journey
The 7 stages of the Marketing Hourglass
How to use the journey to select ideal customers
How to create a journey that allows you to charge far more than competitors

Watch the replay of the webinar
on our blog.

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John Jantsch

Founder & President | Duct Tape Marketing

John Jantsch is a marketing consultant, speaker, and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, SEO for Growth, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network. Over the past 20 years, he and his company have been training and licensing small business marketing consultants worldwide.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.