How to Develop a Customer-Centric Growth Plan for 2023

Wednesday February 15th, 2023 11am PST / 2pm EST

Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023!

Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along the way.

A customer-centric growth plan serves as more than a roadmap. It facilitates alignment, clarifies how success will be measured, establishes the strategy, and all the programs, tactics, and activities along with performance targets and budget to achieve business results.

Creating such a plan improves effectiveness and efficiency, clarifies your target market, and helps insure you won’t end up pursuing unprofitable ventures. It's the kind of plan every leadership team loves. And with an outcome-based budget, your finance team will be right on board.

In this webinar, you will learn

Answers to critical business questions designed to acquire, keep and grow the value of customers
How to provide a direct line-of-sight between activities and investments and business results
How to form logic chains of related measures that become the foundation for reporting value, impact, and contribution

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Laura Patterson

President of VisionEdge Marketing

Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in Marketing Performance Management. She received a patent for the Accelance® methodology designed to connect activities and investments to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio (now DemandBase) identified Laura among the top Marketing Operations leaders to know.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

CEO of Nimble A pioneer in the CRM space, Jon Ferrara has been at the forefront of customer relationship management. With Nimble, he has created a tool that works directly in your email and across the web, enabling seamless follow-ups and workflow integration.