Cultivate Your Brand without Being a Slave to Your Content
Kate Bradley ChernisFounder & CEO of Lately
Jon FerraraCEO at Nimble | Founder of GoldMine
Thursday, February 13, 202010 AM PST / 1 PM EST
Most of us would prefer someone else did our writing for us. However, we all need to be skilled writers in order to effectively communicate with our customers and prospects. In the digital age, the most human brands win.
If you’re interested in learning how to create social media content to build your brand and about the technology that can optimize your workflow, join our CEO Jon Ferrara for this webinar with Kate Bradley Chernis, social media writing expert and the CEO of Lately.
You will learn:
What type of content you should be sharing across different social networks
How Lately can help you save time with content distribution
Writing rules to follow in order to achieve great results
How to use Nimble to identify people on social media for further nurturing
Quick ways to use content to nurture your community
Kate is the Founder & CEO of Lately, which makes social media writing more efficient and effective by using Artificial Intelligence. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Jon Ferrara
CEO at Nimble | Founder of GoldMine
CEO at Nimble | Founder of GoldMine
Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.
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