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MAKE IT, DON’T FAKE IT: Why You Can’t Fake Authentic Leadership

Sabrina Horn Author, Advisor & Speaker
Jon Ferrara CEO at Nimble | Founder of GoldMine
Thur, Sep 16, 2021 10am PDT/1pm EDT

”Fake it til you make it” has become gospel in our cultural playbook. However, it ultimately can have devastating consequences.

If we really want to succeed, we should push ourselves to “make it” with integrity. We gain far more by facing reality – even when it’s hard.

C-suite advisor, entrepreneur, and communications expert Sabrina Horn will share the necessary tools to resist “short hacks,” and how to gain the courage to lead with authenticity and integrity no matter what comes our way.

Horn’s fake-free advice includes lessons in:

Sabrina Horn

Author, Advisor & Speaker

Author, Advisor & Speaker

Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter-century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

CEO at Nimble | Founder of GoldMine

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.

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