If you’re a marketer or a business owner, then you are competing in an increasingly skeptical, distracted, and crowded marketplace. Join us for our next webinar with the queen of marketing metrics and the President of VisionEdge Marketing, Laura Patterson.
In this webinar hosted by Jon Ferrara, Laura will present a framework everyone can use to take a more customer-centric approach to accelerating market growth.
You will learn:
Why you need to focus on the upstream if you are trying to grow organically
The four pivotal upstream capability requirements
10 questions you need to be able to answer
The importance of data and how to leverage it for sustainable growth
The framework to facilitate your customer-centric approach to growth
Laura is a recognized and trusted authority for enabling companies to apply data-to-insights, customer-centricity, and Marketing Performance Management (MPM) methods. She is the President of VisionEdge Marketing and has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth”. MarTechExec selected Laura as one of the top 50 women in marketing technology. She is also honored to be among the Top 20 Women in Business according to the Sales Lead Management Association.
Jon Ferrara
CEO at Nimble | Founder of GoldMine
CEO at Nimble | Founder of GoldMine
CEO of Nimble A pioneer in the CRM space, Jon Ferrara has been at the forefront of customer relationship management. With Nimble, he has created a tool that works directly in your email and across the web, enabling seamless follow-ups and workflow integration.
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