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How to Measure the ROI of Your Social Media Marketing Efforts

Neal Schaffer Author, The Age of Influence | President, PDCA Social
Jon Ferrara CEO at Nimble | Founder of GoldMine
Thur, December 3, 2020 10am PST / 1pm EST

While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts.

From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

Join our upcoming webinar with internationally recognized social media expert/author Neal Schaffer and Nimble CEO Jon Ferrara to discover the many ways in which businesses can generate real ROI from social media through influencer collaborations.

You will learn how to:

Neal Schaffer

Author, The Age of Influence | President, PDCA Social

Author, The Age of Influence | President, PDCA Social

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

CEO at Nimble | Founder of GoldMine

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.

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