How to Measure the ROI of Your Social Media Marketing Efforts

Thur, December 3, 2020 10am PST / 1pm EST

While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts.

From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

Join our upcoming webinar with internationally recognized social media expert/author Neal Schaffer and Nimble CEO Jon Ferrara to discover the many ways in which businesses can generate real ROI from social media through influencer collaborations.

You will learn how to:

Leverage the “Funnel of Social Media Relationships”
Deepen relationships with every instance of engagement
Categorize digital influence based on brand affinity
Collaborate with influencers
Source free content from your fans

Watch the replay of the webinar
on our blog.

Watch all Nimble Influencer Webinars

Neal Schaffer

Author, The Age of Influence | President, PDCA Social

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Jon Ferrara

CEO at Nimble | Founder of GoldMine

CEO of Nimble A pioneer in the CRM space, Jon Ferrara has been at the forefront of customer relationship management. With Nimble, he has created a tool that works directly in your email and across the web, enabling seamless follow-ups and workflow integration.